Nissan has been having some fun here, with spare marketing money to spend, and women in mind.
Silly us – it seems we may have been buying the wrong coloured cars – what we need are ones to match our personalities.
Fortunately we can now check the right colour (of Nissan Micra) online, using a Chatbot app at Facebook. What a relief.
Apparently our choice of car colour has nothing to do with delivery times or the number of freshly painted new cars sitting in a field somewhere waiting for buyers.
It’s more to do with conservative colour choices and sensitivity on behalf of others. For example, maybe you’ve always really wanted a bright pink car to reflect your feminine side but didn’t buy one because you’re thinking about the resale value or flak from the PinkStinks brigade…
Both excellent reasons not to buy pink I’d have said (in a deep voice) but you wouldn’t be doing your personality justice on our roads says Nissan (who did have a pink Micra).
Here are the ‘facts’ from Nissan research into 5000 European car buyers.
+ 86% have chosen the wrong-coloured car for their personality type
+ Approximately two-thirds went for more traditional / conservative colours
+ 38% are currently driving a grey or black vehicle
+ 53% claimed colour had impacted their vehicle choice
+ Of those, more than half claimed to have selected their favourite colour
So we asked colour psychologist Karen Haller to interpret these for us in the light of Brexit negotiations.
“Social factors always come into play with colour choices. For example, in times of economic uncertainty (seen by the Remainers perhaps) we’d play it safe and pick a car with a neutral palette – such as black, white or grey. So I’m not surprised that two-thirds of motorists are driving more conservative shades.”
Human response to colour goes right back to early childhood we’re told. It’s not always determined by symbolism or an association, but by in-built ‘hard wiring’ over which we have no control.
But with new and high-energy colours like orange reflecting energetic, fun and optimistic traits maybe this’d appeal more to UK Brexiteers?
And with Nissan set to bump up car production in Sunderland based on Brexit plans, we’d expect this optimism to convert into many orange car sales in 2018…
If you want to find out what colour car suits your personality, best ask a Nissan car dealer about your choices but if you’d like to know more, there’s a new Facebook Page called Nissan’s innovative Chatbot.
We hope you’ll tell us about your car colour choices at FOXY’s Facebook Page please…