The thinking behind this Award is clever and strategic.
Who wouldn’t want to stand out at the top of their respective industry tree? The acknowledged Twitter royalty in their business class?
From my point of view, this badge says what I represent – Motoring (services) For Women and I’m proud to have this accolade and be acknowledged as such.
#QueenOf Winners get huge online reach because everyone likes to read and retweet good business stories to help spread the word.
My personal Twitter fanclub has shot up over the weekend (@FOXYSteph) and that’s good for my business profile (@FOXYTweets) too.
Keep your eyes open for #QueenOf and #KingOf hashtags on business profiles in future – this is a means for like-minded small business winners to find and support you through this fast growing network, during RoyalConnection hours and at their busy Facebook Page.
If you’ve applied and failed to get noticed, put some images into your application to show what you do. It’s fun to enter, you need to be professional, it’s excellent business PR and you’ll be welcomed into a new and very friendly business support network that’s there for you.
The Autocar Great British Women in the Car Industry event is set to return this year so we’re inviting your recommendations for the most promising Rising Stars for 2017.
How To Recommend a Rising Female Automotive Star in 2017
We’re looking for nominations in these categories
+ vehicle development
There is no limit on the number (or the age for that matter) of females that friends, family or employers can nominate but they must be registered by Monday 3 April 2017 via an email of introduction to Autocar’s editorial director, Jim Holder, via firstname.lastname@example.org.
Shortlisted winners will be chosen based on their present (and likely future) influence on both the automotive industry and within their company. Needless to say, an evident dedication to a career in the automotive industry is expected by these role models – this event has considerable potential to inspire other women to join our industry.
The Top 100 Female Rising Stars will be announced on June 21 at Twickenham Stadium thanks to this Autocar-instigated initiative in association with the Society of Motor Manufacturers and Traders (SMMT) and backed by Direct Line Group, Ford and Jaguar Land Rover.
FOXY is supporting this initiative
This is all music to our ears and we’re especially delighted to see the genuine enthusiasm that Haymarket Media Group’s automotive Brand Director Rachael Prasher has in this area.
“It is very pleasing to move the focus towards recognising the rising talent with a view to the many rewarding careers in the automotive industry.” she explained. “We plan to put the spotlight on its brightest female stars working across a wide variety of roles and, through our event at Twickenham Stadium, to offer insight and debate around some of the topics associated with this area of the industry.”
This is yet more welcome evidence that the industry is actively reaching out to, recognising and promoting, talented women of all ages not just young apprentices and graduates.
Please help FOXY put the spotlight on MORE of the hardworking and clever female employees in this industry who deserve further recognition and maybe an encouraging nudge up the promotion ladder. This matters massively because the UK Automotive industry is woefully short of the female talent it needs to benefit from all the advantages of a better gender balance. A happier workforce for starters plus better representation of female customers’ needs, a female insight to complement the male one and demonstrable evidence of a healthier balance sheet.
Thank you for this help.
PS: Can I help any automotive businesses improve their female friendly image or show them how to market to women? For ideas of how to do this ahead of others, please see my specialist automotive consultancy services.