Category Archives: female friendly

FOXY is a female friendly brand for women, meaning shrewd, canny and discerning

A female friendly MOT centre with a difference

Granted The Test Centre in Deptford is a FOXY Lady Approved ie female friendly MOT centre and this may make me a tad biased but this review from Stacey is precisely why they are on our network.

Hot off the press today, this female feedback illustrates the need for a network of garages that over deliver in terms of customer service, as The Test Centre definitely does.
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Here’s what Stacey has to say about Deptford’s Test Centre

testventre_drinksmachine400“This was the first time I’ve taken my car for an MOT so I was really nervous & didn’t know what to expect. I was shocked that I could get a booking for 6am – this was the first thing I thought was amazing about the garage.

“When I got there I was pleasantly surprised at how clean the work space looked as well as being brand new looking – this helped ease my nerves a little.

“I went into the reception which was really warm & cosy. The receptionist was a really lovely lady with a smile on her face so early in the morning – straight away she had someone take my keys. I explained my nervousness & she took the time to explain the process to me; my nerves disappeared straight away.

“I waited for my car in a warm office with a TV & a friendly receptionist to talk to. Once the MOT was completed the service did not stop there, the receptionist was very good & friendly in suggesting more places & female friendly garages I can use if I ever need work doing.

“I normally send my brother with my car as I am always worried garages with men treat women like they’re stupid.

“I am very happy with The Test Centre’s service. warmth & friendliness. So much so, I have already suggested them to so many friends & family.”

FOXY says – Stacey is now a member of FOXY Lady Drivers Club having been given a free subscription by The Test Centre. As such she will soon be sharing other great and female friendly services that we approve so she can trust. And we’ll be spreading the word that there is such a thing as a female choice of motoring services when you know what to look for, where to go and who to trust.
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Check here for your choice of female friendly garages across the UK.

And if you’d like a hand with motoring arrangements and services in future, why not join FOXY Lady Drivers Club now?

MOT and a manicure anyone?

Carterton MOT and treatment-1

Would you buy an MOT and a manicure, or a massage, if they were attractively packaged and priced? I’d certainly consider it.

As you may know, FOXY Lady Drivers Club includes a network of garages that meet our standards in terms of quality, ethics, value for money, cleanliness and customer services.

We do this because few women realise that garages aren’t regulated and mechanics don’t have to be licensed to repair our cars. Which can make for dangerous cars and rip off practices which we know a lot about.

So we check out garage credentials for females and then promote them as FOXY Lady Approved ie female friendly, requiring regular female feedback to keep them on our network and their toes.

To the best of my knowledge one of our FOXY Lady Approved garages in Oxfordshire, called Carterton Auto Repair, is the first in the UK to offer women the combination of manicures and massages included in the cost of their MOT. As you might expect, this is a bit of light-hearted marketing fun but not everyone always sees gender marketing messages in this light.

Just for the record, this sort of initiative isn’t new in the US, France or Australia where women seem more relaxed about this choice of customer services.

What Mumsnetters think of Manicures in Garages

So where best to find out what UK women think about all this than that august barometer of female taste, Mumsnet. Posted under Feminism/Womens Rights this is what NotRealName wanted her fellow Mums to react to, followed by others taking similar and opposed stances.

notrealname

LassWI

Jen

enquiringminge

Mide

vestal

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All this makes for interesting insight for FOXY of course, because motoring services for women are what we do. But it just shows you how different women can be from each other, let alone men. And how unforgiving women can be when it comes to their gender…

Luckily Carterton services are optional and we know why they are doing this and I’m sure it’s a practice that’ll spread, even if you drop your car off and go next door for your manicure.

Men can be arsey too

And if anyone thinks it’s just women that can be arsey here, think again. In a garage in Kent last week the owner told me he’d had to remove his offer of a free Club membership for women drivers leaving feedback because the men wanted to know why they didn’t get one. The owner didn’t know to say ‘Sign your FOXY Lady up, Bill’ and you can likely share her offers and such like.

All this is ironic really. The garage industry has been run by men for men since WWII. Even today only a woeful 2% of staff in the retail motor industry are female. And now that the number of women drivers is about to outnumber that of men, men aren’t prepared to put up with female service levels today, after expecting us to do precisely this for 70 years…

And if men had sorted out the motoring industry during their 70 year reign, it wouldn’t be as dysfunctional as it is and there’d be no need for a motoring support service like ours for women. Which would be an all round good thing.

So let’s all grow up here.

Women are different from each other.

Men and women are different from each other.

Mumsnetters include mouthy and tolerant feminist views alike.

We all need to get on with it and let individual choice prevail.

Let’s celebrate well-intentioned initiatives like Cartertons (and FOXY) that are designed to give us choices that didn’t exist beforehand. It mightn’t be for you and it’s definitely not meant for everyone. But it’s called personal choice and I for one buy it.

FOXY

Mary Portas makes over female friendly used car dealer

mary portas comingBack in October I was invited to be part of the Mary Portas Secret Shopper series because we now identify, vet and approve used car dealers, not just garages, with women in mind.

And tonight (Tuesday 17 March, Channel Four, Secret Shopper, 8pm) we’ll see what Mary makes of all this, including behind the scene events I haven’t seen but that will likely make compelling TV for women drivers and not entirely comfortable viewing for many used car dealers in the motor industry.

The first filming session I got involved in was at Silverstone when I met up with three lovely female driving instructors (more about them in my next blog) who had similarly strident views about what women want. And as you might expect, women telling men what to do doesn’t always go down well although whether that bit will be filmed, we’ll have to wait and see…

The second bit was at the car dealer itself, Gatehouse Cars in Aylesbury, where Mary had done her magic to spruce up the car sales setting. On what was a cold and grey day in an industrial looking environment…

I’ll be interested to see how this all comes together.

My main delight was to hear Mary saying what I’ve been saying for years now ie that this dealer (and many others like them in the motor industry) needs to up their customer service levels to get them right for demanding women because women expect MORE than those men who have got used to the way motoring things are in overly masculine garages and car dealers. And of course, higher standards benefit men too.

mary nails certificateAnd because, with a bit of luck, she’ll be pinning one of our FOXY Lady Approved certificates on the Gatehouse Cars wall so women can see that they have a female friendly car shopping choice if they use one of our dealers.

And that we welcome all feedback from females about their car shopping experiences afterwards. To keep them on their toes and so we are happy to promote them to members of FOXY Lady Drivers Club.

Welcome to our female friendly motoring world

Screenshot-19Here are the latest UK car dealers, garages and repairers to sign the FOXY Lady Promise to ‘never overcharge, patronise or sell women anything they don’t need’. They also meet our FOXY Lady Approved standards re quality, value for money, cleanliness and customer service.

All we now ask of Club members and women drivers reading this is that you provide recent female feedback to prove these businesses are genuinely getting service levels right, on the spot.

After checking you are a bona fide customer, you will then receive a gift membership of FOXY Lady Drivers Club (from current subscribers listed) to thank you for providing this vital feedback.

Here’s where to check the full details of all FOXY Lady Approved local car dealers and garages not just the ones below.

We welcome female feedback re these subscribers as well as other local car dealers and garages.

FOXY Lady Female Friendly Approved NEW CAR DEALERSHIPS

ALDERSHOT Charters Citroen
EPSOM Shelly Motors (Kia, Subaru, Isuzu)
LEICESTER Anstey Sturgess Motor Group (Fiat, Hyundai)
LEICESTER Narborough Road Sturgess Motor Group (LandRover, Jaguar)
LEICESTER Almond Road Sturgess Motor Group (Volvo, Alfa Romeo)
LEICESTER Aylestone Road Sturgess Motor Group (Fiat, Hyundai, Suzuki)
LONDON City Alan Day Volkswagen
LONDON Hampstead Alan Day Volkswagen
LONDON Kensington London Morgan
LONDON New Southgate Alan Day Volkswagen
LONDON Bellamys Ltd (Citroen)
PEEBLES David Harrison Ltd (Ford)
REDHILL Vines of Redhill (BMW & MINI)

FOXY Lady Female Friendly Approved USED CAR DEALERS

AYLESBURY Gatehouse Car Sales (as in the Channel 4 Mary Portas Secret Shopper March 2015 episode)
BOLNEY A1 Car Search Ltd
BOURNEMOUTH Norman Motors
EPSOM Shelly Motors
FLEET Imperial Car Supermarkets Fleet
HASSOCKS Silverbrookes
IPSWICH Simon Shield Cars Ltd
LEICESTER Anstey Sturgess Motor Group, Anstey
LEICESTER Narborough Road Sturgess Motor Group
LEICESTER Almond Road Sturgess Motor Group
LEICESTER Aylestone Road Sturgess Motor Group
LONDON Kensington Monaco VW
PEEBLES David Harrison Ltd
POOLE Norman Motors
PORTSMOUTH Imperial Car Supermarkets
REDHILL Vines of Redhill BMW & MINI
REDRUTH Powells Garage
SALE Freedom Cars Ltd
SOUTHAMPTON We Sell Small Cars
SOUTHAMPTON Imperial Car Supermarkets
YEOVIL West Country Cars

The Latest FOXY Lady Female Friendly Approved GARAGES

BASINGSTOKE TLC Autocentres
EPSOM Shelly Motors
GAINSBOROUGH JH Auto’s
GRANTHAM Gainsborough Corner Garage
PETERBOROUGH Woodston Motorist Centre
SOUTHPORT Karwowski Motors

The Latest FOXY Lady Female Friendly Approved Accident (and cosmetic) REPAIRERS

ISLE OF WIGHT Smart Technique
LONDON N18 Supreme Motors

NB: Some subscribers demonstrate excellent quality standards but can still fail FOXY’s compliance process, usually as a result of insufficient female feedback. We recommend that all women drivers check in advance to see which businesses are current subscribers of FOXY Choice AND always supply feedback about them afterwards to prove their female friendly credentials.

As at 3 March 2015.

PK Automotive Solutions gets it right in Lincoln

I pride myself in sensing a naturally female friendly business when I walk into one. When this is part of a business compliance check (for FOXY Lady Approved garages or car dealers) there are a lot of clues to help me here. I’ll have had a look at their website in advance to look for details of their staff team, evidence of a commitment to quality standards, clean looking/functional customer facilities and an absence of unnecessary jargon.

I’ll have checked for membership of a Trading Standards Institute scheme, to see if there are licensed staff on the IMI’s Professional Register, evidence of other training courses/qualifications or local awards and any special customer services.

pk_exteriorI found all this and more at PK Automotive Solutions in Lincoln owned and run by Paul Killingsworth. Female staff, a smart business park environment (many garages are in off-putting industrial estates), modern premises, an enlightened and enthusiastic boss, time-saving tablet-based technology and a commitment to giving back to the motor industry.

The last bit is rare. Both PK Automotive and FOXY share an agenda for a licensed motor industry in future.

Our paths first crossed when I was doing some research about female apprentices. My client asked me to talk to a sample of young females including PK Automotive Solution’s Lois Lane. Since then PK has joined our FOXY Lady Approved garage network and is the only female friendly approved independent garage in Lincoln.

I met and interviewed Lois, an Apprentice Technician who is currently working towards her Level 2 in Light Vehicle Automotive Engineering. She is very keen and motivated and certainly well on the road to being a top technician. Watch this space.

Another two females can be found in the reception area of the business.

Rachel Henry is PK’s Administration Assistant (pictured behind the reception desk below) who was initially employed as an office apprentice but has since achieved her NVQ level 2 & 3 in Customer Service.

pk_receptionAmy Kent is the Office Manager who, after taking her initial apprenticeship, then took an advanced apprenticeship in Business Administration and NVQ levels 2 & 3. She has since completed her NVQ level 3 in Business Management.

And knowing this business’ hunger for knowledge and staying ahead of the rest, there will surely be more courses on offer for all who want and need them.

So I wasn’t at all surprised to see that PK Automotive has achieved the IMI Recognised Employer status and was recently presented with the plaque by Michelle Barrett from the IMI and the local MP for Lincoln, Karl McCartney. This scheme ensures that PK’s customers can have the confidence that their car is in safe hands, and that any technician working on their car has the skills, knowledge and expertise to be able to complete the job to the highest standard.

pk_IMI_group

The photograph marks the occasion of PK Automotive being presented with the IMI Recognised Employer status. From left to right; John Forrest (PK), David Holloway (PK), Lois Lane (PK), Paul Killingsworth (PK), Elaine Killingsworth (PK), Karl McCartney (Conservative MP, Lincoln),  Michelle Barrett (Business Development Manager, IMI), Amy Kent (PK), Rachel Henry (PK).

As I mentioned earlier, PK Automotive Solutions and FOXY are each pro-actively backing the IMI campaign to introduce licensing in the automotive sector. This means, if this is successful, that only professionals with relevant and sufficient qualifications, expertise and skills  will be able to undertake repairs on vehicles in future, ensuring customers safety and guaranteeing their peace of mind.

Karl McCartney, MP for Lincoln, also supports the IMI’s move for the automotive sector to be more regulated.

“I was very pleased to present the IMI plaque to Paul Killingsworth of PK Automotive as a result of the team’s 100% attainment of the IMI Employer Recognition Scheme.

“I am a proud champion of consumer safety and customer satisfaction and can foresee that, with the advent of ever more technically complex vehicles, and eventually driver-less cars, it is of the utmost importance that customers can trust their lives to the work done in all garages, whether large or small, both now and in the future.”
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We are proud to be working with and promoting PK Automotive Solutions to local women drivers as well as ‘leaning in’ to the licensing debate together. This is the only way forward for our industry to be seen as professional, so motorists receive the service levels they deserve with a view to their road safety and wallet.

FOXY