Thank you Tyresafe for another brilliantly well-organised Tyre Safety Conference followed by Awards ceremony held at The Belfry Resort in Wishaw.
This is always a great occasion to pay tribute to the many organisations that are raising the tyre safety standard ahead of others.
It also encourages new tyre businesses to come on board and work towards better and wider coverage of the tyre safety message during Tyre Safety Month, October 2017.
Of particular note are three award winning tyre safety entries I’d like to draw attention to.
The Outstanding Achievement Award, sponsored by Highways England, went to Bridgestone Tyres for its pioneering Driveguard Tyre technology.
For motorists who don’t drive cars with run flat tyres (run flat tyres are likely to be on BMWs and some sporty Mercedes) but whose car has a Tyre Pressure Monitoring System (TPMS) – fit Bridgestone’s Driveguard Tyres and a dashboard light will warn you about any imminent tyre puncture.
The clever bit is that the damaged tyre maintains pressure for a range of 50 miles, providing you don’t exceed 50mph – that’s plenty of time to get you safely off a motorway, perhaps, and to a garage to sort it out.
The peace of mind this gives is considerable – in theory you’ll never clamber into a car and attempt to drive with a flattish tyre that’s unsafe to drive.
The Independent Garage Award, sponsored by Kumho Tyre UK, went to Westgate Tyres in Morecambe.
Not only was this a popular Award because it went to a FOXY Lady Approved Tyre Centre but also because it involved Jane Bailey, FOXY’s Woman of the Year (2017).
To see why we singled out Jane Bailey and Westgate Tyres earlier this year, please read our blog.
The Tyre Retailer Award, sponsored by Pirelli Tyres Ltd, went to the Protyre network of 108 fastfit garage centres across England, Scotland and Wales.
Another popular award with us because Protyre Centres are FOXY Lady Approved ie female friendly garages above others.
They demonstrate a clear commitment to customer service (proven by feedback), invest in quality standards, as in the CTSI (Chartered Trading Standards Institute) Code of Practice operated by The Motor Ombudsman, and work tirelessly (no pun intended haha) with the likes of Police and Fire services to check tyre safety standards and raise motorists’ education of this subject.
With a projected 1 in 4 vehicles likely to have illegal ie dangerous tyres, there has never been a more important time to communicate a tyre safety message to motorists.
So to all the Tyresafe Awards entrants and supporters, keep up the good work and here’s to ongoing improvements to road safety and accident statistics due to all our efforts. Otherwise these will continue to affect innocent motorists, their passengers and pedestrians more likely due to ignorance rather than wilfulness.
Feel free to publish, share or link to our tyre safety advice for women please. The more that read this, the better the female knowledge base.
If you’re a tyre centre who’d like to be FOXY Lady Approved please download details from the bottom of this website page/link.