Tag Archives: blogging

Why blogging matters to small businesses

We’ll soon be merging this blog with the News and Information section of our website. Our various blog topics have all grown like Topsy but from 2018 FOXY Lady Blogs will be posted HERE, to make it easier for our readers.

FOXY Lady blog is critical to getting our message across. In our new Blog Section you’ll find a blog post explaining why we write what we do and how our blog reflects our strategic business plans. It’s all part of our ‘drive’ (pardon the pun) to get what we do to a wider audience as part of an affordable and measurable PR plan.

To raise awareness about the Club, I started the FOXY Lady blog in March 2008, writing for and about women drivers.

It’s not a sexy read and I doubt it’ll make it to the top of a busy female’s ‘must read’ blog list but if women want to know about motoring they stand a chance of finding useful insider information here, with their best interests at heart, when they need it most. Or decide to join the Club for 1:1 support of course.

Writing about motoring for women is certainly a perilous path to tread (some prefer simple and lightweight content whereas others find that approach patronising…) but I do this to amplify the Club’s key messages and for a whole raft of good business reasons.

FOXY

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