Whenever it’s to do with motoring, men and women think and act differently at car shopping time.
Despite being the gender most likely to influence the final car shopping decision (in 80% of all cases in the UK), all too often women feel they are being ignored in manufacturer advertising and then intimidated and even overlooked in showrooms. This is often most apparent when she enters a showroom with a man. Too often the salesman ignores her, without finding out who the car is for, preferring to talk to a man during the car buying experience!
And knowing how dire the female feedback about the car shopping experience has been in recent surveys, such as the ones from Good Housekeeping and DifferentSpin.com I am always on the alert for new found knowledge that I can share with our FOXY Lady Approved car dealers and Club members.
Research from Experian’s AutoCheck confirms that one in ten cars they check has outstanding finance recorded and one in eight is listed as an insurance write-off. Think about it – the car you are considering buying from a dealer or privately could be reclaimed by a finance house and/or not owned by the person who is selling it.
Why a thorough car check matters
This is yet another worrying example of what can happen when you go car shopping for a used car in an unregulated industry where complaints are all too common.
Too many of us are too trusting having been seduced by the shiny look of a gleaming ‘new’ car that’s hiding mechanical problems. That’s mechanical problems usually borne out of neglected car care such as regular servicing and/or maintenance. If an elderly car has been neglected for a long period of its life, especially when it comes to regular oil and filter changes, it will likely have lost its reliability and, chances are, it’s waiting to prove this to you just after you’ve bought it or any warranty expires!
Negotiating the price of a used car
When it comes to finalising the price of a used car, the motor industry is in a league of its own due to so many potential smoke and mirrors tactics designed to confuse the car shopper. Whilst a cash transaction is easy most of us consider using finance and may need to part exchange a car. That’s when it gets more complicated and in many cases of used car sales it’s all too confusing by intent.
Sadly many women are too trusting that the advertised price of a used car is a fair one. Or they’ve picked a car that the salesman (it’s usually a male – we’d like to see more females doing this job…) is happy to discount when he knows the car’s background and you don’t. Too many bad cars are being sold as a ‘special price for you’ and it’s only when the ‘warranty’ expires that you start to learn why…
So the point of this blog is to remind all of us to get our cars checked before we buy them. Twice. Once via the likes of Experian’s AutoCheck to make sure the car in question is free of finance and hasn’t been in an accident or stolen.
And again (a different sort of check) to get a trusted mechanic or a dedicated service to give it the once over. Yes, you should be able to rely on the vehicle checks carried out by a car dealer promoting a well known named ‘Approved Car’ scheme but we know of instances where unscrupulous dealers have ticked all the multiple check boxes, actively disguising a missing car servicing history and MOT advisories that hadn’t been addressed pre sale. Clearly the price you pay is critical here, as is any advertising that suggests the car is in better shape than it turns out to be…
So that’s about it from me. When it comes to buying a car, women shouldn’t need to take a man with them and certainly members of FOXY Lady Drivers Club have no need to. Because they can either shop at a FOXY Lady Approved dealer that’s signed a promise to ‘never overcharge, patronise or sell women anything they don’t need.’ Or they can ask us for advice and support before shopping elsewhere. And should things go wrong of course.
For example, if the dealer doesn’t get it right or put it right afterwards (most do), we’d then tell the members about this. That’s the FOXY way – fair and feminine by any name!
So if you’re planning on buying a new ie used car soon I recommend you join The Club BEFORE you need us, because we may well help you buy a better car deal than you’d end up with on your own!
And you’ll see we have a special Club offer with Experian’s AutoCheck too (subject to terms and availability) – one of many exclusive member benefits.
FOXY