I’ve just discovered some research conducted by tyre retailer ATS Euromaster which reveals that 23% of motorists confess to turning to their fathers for everyday advice about their cars. Whereas a surprisingly low number (just one in five) would trust their local garage or service centre for advice.
ATS Euromaster found that women drivers are more likely to turn to their Dads, with one in three (37%) asking them for help with their cars. The most common reason was for advice on how to change a tyre (40%) followed closely by how to check tyre pressure (35%).
This supports ongoing industry surveys confirming that many women drivers will often go to extreme lengths to postpone and avoid garage visits because they find garages and tyre centres too blokey and unfriendly places where they are likely to be patronised or ripped off.
Anita Ellis, e-Business Manager at ATS Euromaster explains their reasoning that: “With one in six people admitting they ask their Dads about absolutely everything to do with their cars, our research shows that there are thousands of Dads offering motoring advice to their loved ones and not receiving the praise and recognition they deserve.”
Good on you Dads and with Fathers Day on the horizon here’s a thank you salute from FOXY for all you do to keep your family safe…
PS: When you can’t summon Dad to sort out your motoring matters why not join FOXY Lady Drivers Club and summon us instead (or as well)?
And if it’s you reading this Dad, why not buy her a gift membership for your peace of mind?!
Alternatively, if you want to trust a local motoring business – why not choose one of the best, a FOXY Lady Approved garage, repairer or car dealer?
And if you’d like to tell us about a garage you can recommend as female friendly, here’s how to do this.
After all, we know who and where the genuinely female friendly and measurably better garage and car dealer heroes are near you. And there are loads of 1:1 support services including a practical helpdesk (giving advice like Dad would) plus motoring offers, including preferential car insurance for women and affinity club car deals. And the best news is, a lifetime subscription costs just £24 for a lifetime subscription intended to save you time, money and peace of mind.
Then FOXY could be your motoring hero perhaps?