Tag Archives: Fiat 500

Foxy Fiat is ideal design icon for women in Wales

Wales’ women’s economic development agency, Chwarae Teg, has teamed-up with Cardiff-based Wessex Garages to inspire Wales’ next generation of designers and celebrate the charity’s 20th anniversary.

This cooperation is marked by Wessex Garages’ donation of an iconic Fiat 500 to encourage competition entries from female students in Wales to create an inspirational design based on their interpretation of the Chwarae Teg ‘ribbons’ logo.

Wessex Garages is a privately-owned company with locations in Cardiff*, Newport, Bristol and Gloucester, and is known for supporting female employees in their careers as well as creating female friendly dealership environments for their women customers.

The competition will encourage and build female design talent that contributes to the economy and Wales’ perceived intellectual property rankings.

Richard Craythorne (in the photo) is the Fiat brand manager at Wessex Garages and explains:

“We are extremely proud to be associated with the Chwarae Teg Design Contest and the Fiat 500 is an ideal ‘mascot’ to promote the unity between the businesses. The car’s original design in the 1950s was ingenious and promised an exciting new life to those who never had their own transportation before. This promise of a new future (in 2011) has a great synergy with the opportunities Chwarae Teg makes available through its projects, schemes and training courses and I wish all the design competition applicants every success with their entries.”

Katy Chamberlain (in the photo) is the chief executive of Chwarae Teg and she reinforced the synergy between her aims for the competition and the Fiat 500.

“Through the competition we are aiming to inspire students to use their design flair and ambition to help nurture a new generation of world-class female talent in Wales.”

Chwarae Teg’s 20th anniversary celebrations will end with a special three month exhibition at the National Waterfront Museum in Swansea coinciding with International Women’s Day on March 8th 2012. The finalists in the design contest will have their work displayed as part of this exhibition and to celebrate the wealth created by women in Wales.

For more information…

The Chwarae Teg Design Contest is open to female students based in Wales who are studying creative disciplines from A-level or equivalent and upwards. Such disciplines could include art, photography, graphic design, fashion and sculpting at school, university or college. The closing date for submissions is Sunday 18th December 2011 and details of how to enter can be found at http://www.chwaraeteg.com/design-contest/


Fiat upsets pinkstinks

Ok the Fiat 500 is a cute car but will pink sell it to young women drivers as a fashion accessory as their marketers suggest.

Pink Fiat 500
A pink Fiat for the girls

And if young women drivers decide to buy a new pink car do they realise that they may struggle to sell or exchange it, come the time.

Or is colouring it pink a lazy marketing tactic from those who want to be seen as female friendly to attract a female audience but don’t really know enough about the female psyche.

I have heard that Sheilas Wheels car insurance for women sells well to gays because they love the pink thing.

Is this what Fiat wants?

Or is any publicity better than none in today’s tough car sales environment.

And if anyone from Fiat is reading this and can tell me that their research confirms that young women drivers want and are happy to pay £1000 more for a pink car (regardless of added on board value) I’ll happily apologise for being a tad negative here.