I always say I can sense a female friendly dealership the moment I walk in. Yes of course they all should be, but believe me, a lot aren’t. By female friendly I mean a business that’s evidently well organised and clean with staff who’re genuinely interested in me and where there’s something on offer with women in mind.
One such dealership is Motor Village, a Fiat owned dealership in Croydon that also sells Alfa Romeo, Jeep and Chrysler models.
I called in there recently during a Family Day called ‘Safe and Secure’ and met their friendly reception, sales and service staff.
Female friendly dealership staff
One such lady is Miriam Spalla who perfectly represents the Italian brand in my mind when it comes to style and flair.
Not only is she evidently Italian but she also lives and breathes engines as a result of her father’s passion for cars. She explained to me that she has a very brief window opportunity to impress male car buyers with her technical knowledge; before meeting Miriam, many think a man is more likely to know the performance facts they are interested in.
She will do well.
During the course of the day The AA put on car maintenance displays, there was plenty on offer to entertain the children, the coffee was particularly good and for those of us with a love for older cars, there were some fabulous and highly stylish Fiat classics on show.
There were holiday-like candyfloss and popcorn stalls and the business was clearly doing well in terms of car servicing bookings on the day as well as more than just a passing interest in new car models on the showroom floor.
All in all, this was called a ‘family day’ but I have no doubt that the actual target audience was really women.
Motor Village is a FOXY Lady Approved garage and their female customers are entitled to claim a gift membership of FOXY Lady Drivers Club via their reception team.
Do call in and collect yours – you’ll be made to feel as welcome as I was I’m sure.