Tag Archives: FOXY Lady blog

Why blogging matters to small businesses

We’ll soon be merging this blog with the News and Information section of our website. Our various blog topics have all grown like Topsy but from 2018 FOXY Lady Blogs will be posted HERE, to make it easier for our readers.

FOXY Lady blog is critical to getting our message across. In our new Blog Section you’ll find a blog post explaining why we write what we do and how our blog reflects our strategic business plans. It’s all part of our ‘drive’ (pardon the pun) to get what we do to a wider audience as part of an affordable and measurable PR plan.

To raise awareness about the Club, I started the FOXY Lady blog in March 2008, writing for and about women drivers.

It’s not a sexy read and I doubt it’ll make it to the top of a busy female’s ‘must read’ blog list but if women want to know about motoring they stand a chance of finding useful insider information here, with their best interests at heart, when they need it most. Or decide to join the Club for 1:1 support of course.

Writing about motoring for women is certainly a perilous path to tread (some prefer simple and lightweight content whereas others find that approach patronising…) but I do this to amplify the Club’s key messages and for a whole raft of good business reasons.

FOXY

Find FOXY at Facebook: https://www.facebook.com/foxyladydrivers
Find FOXY at Twitter: https://twitter.com/foxytweets

FOXY Lady is a Top Ten Automotive blog

FOXY Lady blog is one of the Top 10 UK Automotive Blogs in 2017 as ranked by Vuelio from within its Social Media Index.

I write the majority of blogs myself and you’ll soon see that we’re a different sort of motoring-related blog from the norm.

Which makes this badge all the more rewarding.

What Makes FOXY Lady Blog Special?

For starters the FOXY Lady blog has a distinct female flavour and attitude. By that I mean we aren’t just about the latest cars and car reviews (which many do better than us I think) nor do we include a great deal about motor racing and F1.

Instead, we’re a female brand reflecting the FOXY attitude that motoring services can be a lot better for women than many enjoy as is. So FOXY Lady blog reflects our balance of putting the spotlight on best practice whilst being prepared to have a pop at evident motoring cowboys!

In short, FOXY Lady Blog straddles two different audiences which isn’t recommended in marketing spheres (but are inter-related for now) with four big objectives in mind.

1/ To help women buy better value for money garage and car buying services without compromising their safety.

2/ To help automotive businesses (willing to listen!) to understand what women want as consumers and employees

3/ To promote signs of measurable excellence in unregulated business areas – HM Government please note.

4/ To encourage talented and hard working females to consider careers/strive to move up the ladder in the motor industry. Because they are much needed higher up…

Somehow we need to find a way to parachute a veritable explosion of exceptional women into automotive boardrooms that remain resolutely male.

For the evidence is compelling – a more diverse board is better for the bottom line and a more diverse business can more effectively and fairly represent the best interests of a diverse customer base.

How To Become A Top Ten Vuelio Blog

The first myth I’m delighted to dispel is the assumption of some that we’ve probably nominated ourselves in this competitive field! Our presence will no doubt intrigue those that run bigger businesses, post more blogs and employ a dedicated social media resource.

So it’s for this reason that this award matter so much more for FOXY because, as important as we think our messages are for women in particular, we can’t influence the outcome here.

Yes, you have to be on Vuelio’s Social Media database to be ‘innit to winnit’ as they say but most good bloggers will be, knowing that this is where PR professionals expect to find the most influential bloggers in their sphere.

It’s all the more impressive for FOXY Lady Blog to have ‘squeezed’ into Vuelio’s Top Ten Automotive blog listing knowing we’ve been scored by Vuelio’s proprietary algorithm that ranks ALL the media in their massive database. They choose the ten most influential blogs after their automated results have been carefully reviewed by a team of in-house researchers, taking into account the likes of social sharing, topic-related content, post frequency, social media influence, traffic, design and interactivity. I hope you’re as impressed as me!

Clearly this allows Vuelio to demonstrate the strength of its blogger database alongside their associated PR and research services. It’s also true that these awards/rankings set a high benchmark within the blogging industry and act as a resource for existing and potential PR and communications’ agencies to value and enjoy.

How To Get Your Blog Considered By Vuelio

If you write an influential blog and would like it to be considered by Vuelio please submit details to the database email updates@vuelio.com or tweet them using the @Vuelio handle.

Thank you Vuelio for this important ranking and recognition for FOXY Lady blog.

FOXY