Tag Archives: foxy lady

Exploring FOXY Lady Blog

FOXY Lady blog is all about motoring and (by and large) written by and for women. Our new blog has moved to the FOXYLadyDrivers.com domain but you can still search our blog archive (2006-2017) via the lefthand search bar here.

Here’s how to find your way about our new FOXY Lady Blog which is filed into the following sections.

FOXY Car Reviews

This is a popular section comprising car reviews written by and for women.

If you’d like to write a review for us, we’ll thank you with a gift membership of FOXY Lady Drivers Club. Just email steph@FOXYLadyDrivers.com to request headings.

FOXY Information

These blogs have been written or edited by women for women. Some readers might find them a bit light on jargon? That’s because few females are petrol heads or mechanically-minded, although we welcome information from those who are.

FOXY Lady Opinion

Steph testing new runflat tyres

This is where FOXY Steph Savill adds her thoughts about the motor industry and women drivers in general.

If the motor industry spent more time regulating minimum quality standards it wouldn’t need so many complaints handling solutions. That sort of thing.


This is where you’ll find the latest FOXY blog posts, across all sections.

Women in the Motor Industry

ack: The Society of the Irish Motor Industry’s conference for women (June 2017).
Whilst the industry remains male heavy at the top of most automotive businesses we’re encouraged by the wealth of female talent in the wings and en route to boardrooms everywhere. So we work hard to promote as many careers to women as we can.

To appear in this section, email steph@FOXYLadyDrivers.com to request interview headings.

Women in Motor Sports

Why should the majority of the motor racing sponsorship money still go to male racers? Here we put the spotlight on the many fast women racers out there.

If you’d like to appear in this section email steph@FOXYLadyDrivers.com to request interview headings.

FOXY Top Tips

In a busy world where none of us seem to have any spare time for our cars, easy to read and clearly bulleted tips come into their own when we don’t know what we don’t know…

Again we try to make these tips as female friendly as possible without patronising our own.

What does FOXY Lady mean?

foxy_lady.mugWhen my husband Paul and I decided to set up a motoring club for women we struggled to find a name we were both happy with.

Me, being a marketer, wanted a business name I really liked. My husband, being a man, thought we needed a name that said what the business would do.

I didn’t much like his plain ideas including ‘Motoring services for women,’ ‘A female car club,’ and one that linked lipstick and dipstick too close for comfort I thought.

After countless variations and lots of wasted time this became a big problem for me. Until, in a bloke-like stroke of brilliance, he suggested we add a female-ey adjective to lighten his combinations. I can’t remember how long it took to get to the foxy lady combo but once heard it hit the spot.

Over the years FOXY Lady has become a female motoring brand that’s memorable for women and the motor trade alike. Firstly it tells the trade that FOXY Lady Drivers are ‘shrewd, canny and discerning’ (so don’t mess with us) and secondly it tells women drivers that the FOXY Lady Approved standard means garages and car dealers that are genuinely female friendly and likely better than most others.

And so FOXY Lady Drivers Club was born.

Back in 2004, before social media had been invented, few of us were all that sophisticated when it came to searching at Google. Nor was Google I’d say or they surely wouldn’t have parked us out in the dark ages, somewhere totally unfindable for starters haha…

As a result, those interested females who’d heard me speak in the early days and remembered the FOXY Lady bit of our name (but not the precise website name) quickly found themselves in deep, murky and often deeply offensive territory – the sort of sites that women we wanted to sell to wouldn’t dream of visiting…

On the other hand, we were probably a good excuse for some men to say ‘Sorry dear, I was simply looking for that motoring website you liked…’

And I’ve often wondered how a fledgling Richard Branson would have fared if he’d launched his Virgin brand online in those bygone days. We did lose some potential customers I’m sad to say, through sheer shock…but we’ve now climbed the Google rankings and most women know to add a motoring phrase anyway…

I also remember phoning the Jeremy Vine’s Radio 2 programme from a motorway service station in our early days. I’m not sure about the precise topic but it was something that rubbished women drivers and I wanted to have my say.

My son and husband headed for the Burger bar whilst I braved the phone with the sound of motorway traffic ringing in my ears. ‘We’ll call you back in ten minutes’ they said and did. Whilst I was waiting to be put through I heard Jeremy announce ‘We now have Steph Savill from the Sexy Lady Drivers Club’ on the phone. This broke the ice, we both laughed and I had the opportunity to say our proper business name, to explain what it has come to mean (as in shrewd and discerning) and even get this repeated back. Priceless PR for FOXY as it happened!

I also think that our business name helped me get on Mary Portas’ Secret Shopper when she tried to makeover a car dealership in Aylesbury and ended up nailing a FOXY Lady Approved certificate on the wall at the end of the programme.

Thank you Mary. From one FOXY Lady to another.


How to be a FOXY Lady this Easter

easterWe all love our long Easter weekend which should mean the end of the winter hibernation.

To mark this occasion, here are our TOP TEN TIPS so FOXY Ladies can combine some ‘catch up’ chores with relaxation to make this a memorable Bank Holiday break for all the right reasons.

1. Read all those newspapers from the last week or two you haven’t had time to look at because life took over.

2. Call friends you promised to see in the New Year but haven’t got round to.

3. De-clutter your home, desk, garden, wardrobe AND your car.

4. If the weather allows, get out in the garden and tidy up ready for what might pass as summer. Or if you live in a flat, try planting a window box.

5. Go for a walk, clear your head and get back in touch with nature if you live in the country, or your urban surroundings if you’re in a town.

6. Visit somewhere close you’ve always been meaning to go to but never had the time…

7. If you’re able, visit the seaside and walk along the prom with an ice cream (or a hot chocolate depending on the weather)!

8. Treat yourself to a lie-in and don’t feel guilty (unless you have children, in which case, try some of the other ideas…).

9. Take time to read a book, see a movie, pick up a magazine – make a big pot of tea or a mug of steaming coffee perhaps; curling up on the sofa and enjoying what’s left of your Easter eggs on Bank Holiday Monday.

10. Check the oil level and windscreen wash in your car, tyre pressure and tread, and dates for your next service, MOT and insurance renewal. Then take it for a drive somewhere fun…

foxy_lady.mugFinally award yourself a pat on the back and, if there’s any time left this weekend, generally carry on enjoying being a FOXY Lady!

You’re in good company!

FOXY Lady Steph

PS: And if you aren’t an official FOXY Lady Driver yet, but have been meaning to join us for a while, here’s what we do and how easy it is to subscribe!

Savvy Woman interviews FOXY

Savvy woman interves FOXYLast Saturday I was interviewed by the Savvy Woman, Sarah Pennells as part of her excellent ‘Women and Money’ radio programme on Share Radio.

The programme involved expert author Maria McCarthy and Charlotte Halkett from leading telematics insurer ‘Insure The Box’ whose brands include ‘Drive Like A Girl’.

Sarah was exploring the fact that women are increasingly wealthy customers in the motor industry yet it still seems to be a blokey environment when it comes to buying cars and going to garages.

A topic after my own heart!

But rather than rewrite an interesting conversation here, here’s the link and I hope you enjoy this discussion.

If you’d like to add to the debate, especially to do with preferential insurance for safer women drivers, please do so via Twitter.

My personal account is @FOXYSteph and the business one is @FOXYTweets.


A new insurance service for women

I am delighted to announce that FOXY Lady Insurance has appointed Cornmarket Insurance Services to provide car, classic car, home, motorcycle and travel insurance for members of FOXY Lady Drivers Club.

cornmarket_logoCornmarket is a specialist broker that looks after the IAM and Bank of Ireland customers as well as teachers, motorbikers and truck drivers. They know all about affinity groups like ours and recognise that FOXY is doing all it can to help women drivers be safer drivers in future.

This is the ideal opportunity to reward Club members who are safer drivers.


As a special launch offer, subject to confirmation, we are also making this service available to non member females who will each receive a gift membership of FOXY Lady Drivers Club, qualifying for preferential insurance rates in this way.

Previously FOXY worked with individual brokers who committed to our FOXY Lady Approved standards but today’s central scheme is more beneficial as the likely volume will result in better rates for Club members.

In fact Cornmarket’s experience is that they can cut the cost of car insurance for 9 out of 10 Club members*.


*based on new car insurance quotations provided by Cornmarket Insurance Services to the Institute of Advanced Motorists’ members from 2008 to now.

And let’s face it, it’s price that matters first followed by knowledgeable customer service where you can speak to an individual and ask those important questions that apply to you, your car and your family alone.


shangri_la_shard_londonAnd anyone who registers for a FOXY Lady Insurance quote by 30 April 2015 will automatically be entered into a luxury hotel competition at the iconic London Shard Hotel.

The London Shard is perfectly located within walking distance of bustling Borough market, West End theatres and shops as well as the Tower of London, Houses of Parliament and Westminster Abbey.

The Shangri-La hotel is on its 34th to 52nd floors and, as you can imagine, all rooms have unrivalled city views with floor to ceiling windows!

This prize is worth £1500 including £500 spending money, terms apply and the winner will be announced in May 2015.



NB: FOXY Lady Drivers Club is an Introducer Appointed Representative (IAR) for Cornmarket Insurance Services.