Meet FOXY Lady Sophie on our right.
Through a series of different introductions I’d met Jo at Pixie Doodle whose artistic talents were just what I was looking for to bring the FOXY brand (female, shrewd, canny and discerning) to life. But it wasn’t a straightforward brief and we started with the fox… but there is a limit to the situations where a pretty fox might be appropriate or sufficiently memorable in a motoring context.
So we then changed direction and concentrated on the FOXY Lady herself with all the potential she has to offer us in future. I am very pleased with the end result and hope it hits the spot for our lady drivers too.
The website was then built for us by Streets Ahead, a specialist website and internet consultancy on the South Coast. We have worked with Graham and Liz here for 7 years now and we couldn’t ask for a more professional, flexible, tolerant and supportive business partner here.
The plan had been to link the new look launch with the Club becoming a not for profit organisation. But this has taken much longer than we appreciated and it isn’t all tidied up yet. Actually FOXY Lady Drivers Club Limited was incorporated as a private/limited by guarantee/no shares business on 24 April but it’ll be a while before we have the bank account and VAT registration we need before we can formally move the Club from its present company status.
The whole point of doing this is to attract sponsors so we can help more women drivers with their motoring, knowing that women are bearing the brunt of much hardship. We can then continue to do what we do whilst charging a one-off and low lifetime subscription rate of just £23 (for services she can share with her family too). Ar present, the Club is funded by FOXY Choice, we take no salaries from it, and we think that it’s only right and proper that the motor industry should pay to raise its image in the minds of female motorists in future.
Who better to do this for women drivers and the motor industry than an independent and female industry outsider like FOXY Lady Drivers Club. Using Sophie as our spokesperson in future!
Anyway, more about that later.