When many dealerships are struggling to sell new and used cars it’s great to read of a motor industry success story in Sussex which seems to be bucking the industry trend.

Sterling Automotive is an approved MG and Rover service centre carrying out MOTs, servicing and repairs for all vehicles but specialising in Land Rover, Jaguar, Mini & Smart makes.

As a FOXY Choice subscriber they have already nailed their female friendly credentials to the mast and are also listed at www.femalefriendlyapproved.com having signed the FOXY Promise © to ‘never knowingly overcharge, patronise or sell women services they do not need or want’.

Over and above Sterling’s female friendly garage premises in Redward Business Park, off Eastbourne’s Lottbridge Drove they have just opened a new MG car showroom at The Glasshouse at Enterprise Shopping Centre on Station Parade in the town centre.

Knowing how popular MGs are with foxy ladies we expect them to do a roaring trade with highly competitive prices for the new MG TF range (prices from c £13,495 for the TF135 to c£15,995 for the top of the range TF LE500). This month there’s a limited edition model to commemorate the 85th anniversary of MG – there’s only 50 cars available so you can expect them to be collector items

The photo shows Eastbourne’s MP, Nigel Waterson, cutting the ribbon at the official opening ceremony on 11 September last.

One thing that the best garages share in common is their ability to think creatively and this includes an awareness of (and commitment to please) the female purse!

I particularly like two innovative ideas from business owner Patrick Warner. The first is the ‘5 Year Head Gasket Guarantee’ for MG and Rover cars and the second is their ‘Service Tourism’ so that holidaymakers in Eastbourne can enjoy their holiday in the town and give their car a holiday break too aka a car service carried out by Sterling Automotive.

Watch this business – it is clearly getting it right for women drivers in Eastbourne.

FOXY