Tag Archives: Grants SEAT

Switched-on SEAT dealer shows others how to use social media

Jemma and her lovely new SEATGrants SEAT in Braintree has shown others in the motor industry how to use Twitter to answer car buying queries, making it easier for women drivers to compare their dream car shortlist whilst saving time and money shopping around in person.

Foxy car buyer in Sussex, Jemma Rowberry, bypassed more than a dozen dealers closer to her home, to buy her new Leon SE Copa from Essex retailer Grants SEAT after the firm made contact with her through Twitter. She then made the two-hour drive to Grants’ modern showroom in Braintree on two occasions; once to sign the paperwork for a PCP deal and the second time to collect her shiny new car.

Jemma first fell in love with the Leon SE Copa last November but was unable to find a suitable finance package and ‘tweeted’ how disappointed she was. Grants SEAT Managing Director Darren Williams – who had set up a keyword search for ‘SEAT’ on Twitter – spotted Jemma’s message and replied offering his assistance.

Darren Williams said: ‘This goes to prove the power of social media to all the sceptics in the motor industry. By putting in a bit of effort and striking up a real friendship online we’ve sold a car and gained a valuable customer who will use us again and recommend us to her friends and family.’

SEAT UK Head of Marketing, Chris Stevens, said: ‘This example of best practice by Grants SEAT in Essex, a worthy winner of the ‘Best Digital Initiative’ category in the recent AM Awards, only goes to show how effective social media can be if used really well.’

The use of social media including blogs like this one of course.

FOXY

Foxy Faye meets female friendly garage employer in Braintree

This thought provoking story reminds us that parts of the motor industry are in urgent need of a radical female friendly makeover to challenge and banish old fashioned views and stereo-typical ‘blokey’ comments about jobs women can and can’t do…

Because the fact is that women can do any job they want to; as well as men and often better than them.

Fortunately there is a happy ending to this story, thanks to Grants SEAT in Braintree and you must forgive a shameless plug here because Grants SEAT is, of course, part of the FOXY Choice approved Female Friendly garage network…

But how many young and talented women like Faye Gates have been put off an exciting career opportunity in the UK motor industry today because of similar misogynistic views that have gone unchallenged and remained entrenched?

This is Faye’s story…

Colchester Institute student Faye Gates was beginning to lose hope of ever finding the apprenticeship she needed to complete her three-year vehicle maintenance course after receiving more than 200 knock-backs from garages.

Reasons for rejection included ‘we don’t employ women in our workshop’, ‘you’ll be too worried you’ll chip your nail varnish’, ‘you’d be better suited to a job on reception’ and ‘we just don’t have the facilities for women.’

But after reading about her plight in the Braintree and Witham Times earlier this year Faye was offered a trial by local car retailer Grants SEAT and, after impressing them in that role, she was taken on full-time as the dealership’s latest apprentice and has since been enrolled on the SEAT Advanced Apprenticeship Programme at the Volkswagen Group’s state-of-the-art National Learning Centre.

And, after finally earning the confidence of a forward-thinking employer, she has regained her ambition and is once again determined to work her way through the ranks to become a SEAT Master Technician.

An excited Faye said: ‘I’ve wanted to be a technician since I was about 14 when I started hanging about with people who were really into their cars but I was beginning to give up hope of ever finding an apprenticeship.’

‘But I sent out so many CV’s and got nowhere and people were often really blatant about the reasons why they didn’t want to hire me. On one occasion I was told by a garage that they had no vacancies only to discover they’d given an apprenticeship to one of my (male) classmates at college a few days later.’

‘It’s absolutely brilliant to be at Grants where they value all their employees and treat everybody equally. There’s just a really nice atmosphere and everyone genuinely gets along. I’m learning loads here and am really enjoying getting to work on all the cars in the range and using all the latest equipment. It’s also brilliant being on the SEAT Advanced Apprenticeship Programme and the facilities they have and the way they teach is just amazing.’

Grants SEAT Managing Director, Darren Williams, said:
‘It  beggars belief to hear some of the comments made to Faye as she tried to pursue her dream career. The reasons people gave for not employing her would have been totally unacceptable decades ago but in this day and age they’re absolutely outrageous. Thankfully though, they’re not representative of the modern motor industry.’

‘We were absolutely delighted to give Faye a shot after reading her story in the Times but giving her a job was no sympathy vote – she earned it. She was really impressive on her trial and since joining the team, her enthusiasm and willingness to learn has really shone through. Now she’s started her training properly on an industry-leading apprenticeship programme I’m sure she has a very bright future.’

Anthony Aldridge, a qualified Technician at Grants SEAT, said: ‘Having Faye join the dealership has been no different to when anyone else comes on board. She’s been a great addition to the team and is getting on really well.’

If any young women are reading this and wondering how they might find a job in the motor industry today I suggest they browse through the database of FOXY Choice female friendly garages and dealerships for starters. Another good place to look for career information and opportunities is the IMI (Institute of the Motor Industry) career website.

And for 1:1 advice, by all means email me direct, Steph Savill via steph@foxychoice.com.

FOXY