I’d suggest this is because few women are as happy as they should be with the traditional car shopping haggling experience in dealerships.
This is what car buying compare and contrast service CarWow found after carrying out a recent survey.
1/ 77% of women are put off by a pushy salesperson.
2/ 33% of women are put off by long waiting times for car delivery in a dealership.
3/ 36% of women were annoyed by the lack of knowledge displayed by too many showroom staff.
NB: REMEMBER WHO INFLUENCES 2m NEW CAR SALES EACH YEAR…yes it’s we women!
These are all the reasons why we introduced our FOXY Lady Approved new car network. To identify the businesses that are getting service levels right for women drivers versus those that simply think they should treat men and women the same.
But these findings confirm that treating men and women the same is not good enough guys. Clearly we expect more. Hadn’t you realised women are different? Just spend some time thinking who does the shopping in your family and how he or she goes about this compared to you…
It’s also the case that women working in the UK car industry are rarely like women that aren’t because they’ve got used to cars, working in a masculine environment and jumping into/driving new cars without a second thought.
But without wanting to be seen to patronise the growing number of women who know more about cars and their workings than many men, most of us are happy to admit we know little about cars and garage services. Which is why we need and rely on professionals getting things right for us – we expect to be understood and treated with respect as a minimum. And because we’re increasingly spening our money or influencing where he spends his…
This is not what women should be thinking after a recent car shopping experience. But, looking on the bright side, this does mark a BIG opportunity for those genuinely female friendly businesses to promote their female friendly services to women thus stealing a lead over lesser and complacent others.
Thank you for this CarWow.