In 2014 FOXY Lady Drivers Club returns to an annual membership subscription.
Strictly speaking the Club is in its tenth year of trading although things have changed a lot.
We first opened our doors for business in December 2004 with no members and only Nationwide Autocentres supporting us.
The early days were tough and, with the benefit of hindsight, we were too ambitious; opting for a membership model that was more paper based than online, including a quarterly magazine.
We struggled to make financial sense of that publication because of the printing costs and sadly we upset some FOXY Review fans when we decided to make this an online newsletter in 2007/8. We had to do this and it helped us cope when the recession hit.
In August 2008, we launched a network of female friendly garages, run by sister website FOXY Choice.
Having reduced the Club’s operating costs as explained, by a lucky coincidence we were well placed to roll out a lifetime online subscription offer for just £23 recognising the fairly immediate impact the recession had on so many female motorists.
Despite the length of the recession we stuck to our guns until the end of 2013. All members who previously signed up to a lifetime subscription (as either a Classic or Online member) will have this honoured into the future, subject to our Club Rules and providing they keep us posted with any address or email changes of course.
To cement our business values, the Club finally became a not for profit organisation in 2012, funded by the garages and repairers that subscribe to what is now known as the FOXY Lady Approved female friendly network of garages and repairers. Having now put a financial model in place for the Club in future, we now plan to raise additional income to fund our not for profit campaigning activities (to remind the industry that women drive as well as men and might have different needs…) by returning to an Annual subscription from 1 January 2014.
Annual membership in 2014
For just £35 per year members can enjoy VIP services at female friendly garages, repairers and car dealers plus exclusive Club services and special offers including…
A new car buying discount and advisory scheme
A UK network of FOXY Lady Approved garages, repairers and car dealers
Exclusive moneysaving offers
A friendly motoring helpdesk for jargon-free practical advice
A ‘no-fault’ accident assistance support service
FOXY Review – a monthly e-newsletter with advice, information, car reviews and feedback
In addition, new joiners in January will receive a Welcome pack including their membership card, Members Booklet of services, a copy of The Girl’s Car Handbook, a FOXY pink pen and a windscreen sticker.