The recent Which? undercover garage investigation turned up a few surprises for me, mainly to do with the cost of servicing cars.
Not the findings that some 90% of garages missed at least one of the potentially dangerous faults on the cars submitted, or that nearly 40% charged for something they didn’t provide – we talk to women and garages everyday and the stories we hear confirm this sort of thing is happening everyday.
But I was surprised to see the prices charged by the different categories of garages.
Most expensive in the performance league was OFT fully approved network Bosch Car Service whose average servicing price came in at £218.56.
Next came subscribers of the recent Motor Codes scheme (88% dealerships; yet to gain full OFT approval) where the average charge was £217.11.
Members of the Good Garage Scheme came in at £177.72 but no measurable signs of quality promoted here – the business simply pays £23.50 a month to be listed as a good garage ;-).
And least expensive of all were garages that aren’t members of any association and didn’t seem to have any notable attributes according to Which? – they charged £148.20.
So arguably you get what you pay for. A cheap price with no frills or safety guarantee, up to the Bosch garages and Motor Codes dealerships where you pay more but have the reassurance of varying stages of OFT approval.
But what I thought was interesting is the much publicised statistic that independent garages are some 30% (sometimes the percentage quoted is more) more expensive than dealerships. Not so in this case where the dealerships in the Motor Codes average were actually cheaper than the Bosch franchised garages.
Forget competing with garages that can’t demonstrate measurable quality like ATA technician accreditation, they will be cheaper because that’s their competitive advantage in the absence of quality. The point I am making is that measurably good garages like Bosch and measurably good dealerships like Motor Codes and ATA employers seem to be charging much the same for car servicing.
So how do some of the increasing number of garage brokers justify their sales claims that they work with qualified garages (they often say Bosch) and that their prices are c35% cheaper than dealers? I’d like to see the evidence.
But the dealerships need to be totally honest at all times and remember their ATA ethical Code of Conduct. In the Which? investigation 11 out of 17 Motor Codes subscribers (ie mostly dealerships) charged for screenwash when the wash bottle was full and didn’t need topping up.
Not a lot of money but it’s the principle that we women remember and dislike. If they can do it to overcharge us a couple of quid, what else are they charging us for and not doing…
Mind you Bosch also charged 5 times out of 14, whereas members of the Good Garage Scheme and individual garages (only?) did it in 3 out of 13 cases.
None of this is good enough remember. It’s still a quality lottery for confused motorists to find a measurably good UK garage. The industry isn’t doing its bit to explain this to motorists and the whole thing is far too confusing.
To have safe cars on our roads we need ONE SCHEME CALLED REGULATION and all mechanics to be qualified to ATA standards. Never mind the bureaucracy the industry dreads, regulation could save lives.
That will fix it for once and for all. Nothing more and nothing less will do. Then the businesses can all compete for customer share on an equal footing by differentiating themselves by price and service levels.
In the meantime, I think it makes sense to choose an ATA employer whether an independent garage or dealership.
FOXY