Tag Archives: Nissan

car dealerships, women drivers

A female friendly lifestyle choice in Leicester

Female friendly Sturgess Motor GroupNo matter your lifestyle, there’s a genuinely female friendly garage choice for women drivers in Leicester.

We first met Sturgess Motor Group when they organised a Women in the Driving Seat evening event for local female motorists. It was a popular feature in their calendar and their Marketing Manager, Nichola Moore, saw this as a way to show women drivers how much the Group cares about their motoring welfare not just the value of their business.

It was only a matter of time before this Motor Group would subscribe to FOXY Choice’s female friendly approved UK garage network as further evidence that they really do care for their female customers long after the car has been sold.

Sturgess operates seven franchised car dealership operations in Leicester covering Toyota, Nissan, Fiat, Alfa Romeo, Jaguar, Volvo and Land Rover brands. The dealership name and logo will be familiar in the city with branches in Narborough Road, Aylestone Road, Almond Road and Walnut Street.

All locations are ATA employers (Automotive Technician Accredited) which means their staff are accredited to repair all makes of cars not just their franchised brands. They also subscribe to the Motor Codes Service and Repair code which is working its way towards full OFT Code of Practice approval. These are both signs of superior standards in an industry with too many garage/dealership complaints and where women often feel ill at ease and on their guard.

This female unease is precisely why Sturgess have signed up to the FOXY Promise to ‘never overcharge, patronise or sell women services they don’t need or want’ AND have appoined Debbie McIntyre, Gill Clifford, Trish Blaber, Sheena Tegg, Rebecca Hill and Jessica Watts to be Female Business Ambassadors as part of the FOXY Choice female friendly approved garage network.

Sturgess of Leicester is one of the UK’s oldest family operated motor dealers and was founded in 1897. Women shopping for a new or nearly new car to suit their lifestyle and budget will find they have a genuinely female friendly choice here, whether it’s a 4×4, a prestigious executive car, a sporty convertible, something for the family or a stylish and environmentally friendly supermini.

We look forward to working with Sturgess in future.

FOXY

buying a new car, marketing to women, women drivers

Nissan British car offers for women drivers

If you buy a Nissan, chances are it has been assembled in Sunderland and can be described as a British car.

But Nissan have gone an extra mile to offer their equivalent scrappage deals for cars that are 8 years and older.

So women drivers who are looking to buy a new car and wouldn’t otherwise qualify for the existing scrappage scheme for 10 year old cars (for as long as it lasts) can trade in an 8 year old car and get £2000 off towards the cost of a cute Pixo, a popular Micra Visia, elevated NOTE Visia or grown up Qashqai. There’s something there for all female motorists and with prices starting at £5995 after trade-in, subject to terms of course.

Have a look at their prices and 6.9% finance offers.

If only their cars came in the Union Flag colours, like their advertising!

Well done Nissan for spotting that the mood of the country is for supporting the UK economy and marketing this message to women drivers ‘stay-cationing’ in the UK.

FOXY