Tag Archives: shopping

Suzuki discounts for Club members


The best thing about Suzuki Cars is their reliability record which has remained too much of a secret for too many women drivers till now.

And now these cars are available at very special rates to Club members.

As a dealer in Scotland explained to me recently…

“I find it easy to recommend Suzuki because these cars simply don’t break.”

Valid until 31 December 2016, Club members are entitled to these fabulous affinity discounts on brand new Suzuki cars after three months membership.

If not for the member herself she can share this benefit with a member of the family living at the same address, subject to a maximum of one affinity car sale per 12 month period.

FOXY affinity discounts on Suzuki models

Discounts vary by model as you can see in the poster.

To whet your appetite, the top 30% discount applies to the SX4 S-Cross 1.6 SZ-T MT model reducing the RRP of £19499 by £5652.94, making this a truly impressive and affordable car for just £13846.42.

We recommend you put Suzuki on your shopping list for a small and compact OR rugged and 4×4 vehicle that’s fun to drive at the same time as being environmentally friendly, economic to run and great value to buy.

New models include the face-lifted S-Cross, the Celerio and the Baleno in addition to the better known Suzuki Vitara and Suzuki Swift models.

The best way to see if a new Suzuki is for you is to call in to a Suzuki dealership, identify the model that’s right for you, arrange a test drive and discuss the best FOXY affinity Club deal. This will depend on the offer in place that sales period.

How to find out more…

We suggest you browse the range of Suzuki models at the website.

Then visit your nearest Suzuki dealer to discuss this and arrange a test drive.

And if any females need a new insurance quote it’s got to be FOXY Lady Insurance of course.

To qualify for this Suzuki offer, members will need to show their membership card which will then be checked and verified by Club HQ.

These are great cars and foxy offers. We recommend that members check them out and catch them when they can!


Which? best car brands

female new car shoppingWhen you’re shopping for a new car, whether it’s brand new, nearly new or unflatteringly described as ‘used’ you need to do a lot of homework to get to the perfect shortlist to suit your needs. And this takes time to get right.

A good place to start is the new Which Car Guide 2014/15 – it’s the biggest car reliability and satisfaction survey with more than 49,000 owners revealing their likes and dislikes.

Which? rates cars by road and lab tests adding reliability results and customer satisfaction feedback.

The majority of motorists in this survey were cash buyers, fractionally more bought petrol than diesel cars, 30% bought automatics, only 2% drove hybrids and there was a fairly even split between new and used car models. Sadly no gender based information for us here.

Top Ten Best brands (out of 32)
1. Lexus
2. Honda
3. BMW
4. Toyota
5. Audi
6. Skoda
7. Porsche
8. Mercedes
9. Mazda
10. Volkswagen

Bottom Ten Brands (out of 32)
32. Chrysler
31. Vauxhall
30. Alfa Romeo
29. Fiat
28. Chevrolet
27. Peugeot
=24. Landrover
=24. Mitsubishi
=24. Dacia
23. Renault

Clearly the rest slot in between but it’s worth noting that big brand Ford comes in at 11th whereas similarly familiar brand Vauxhall is languishing nest to bottom. Would Vauxhall do better if this was a business driver survey or do they do badly because their cars have been hammered by business drivers before becoming used cars?

So what does all this tell us? It tells us that too many motorists buy cars that aren’t the best out there. Presumably they think it’s better the devil you know and maybe they stick with a familiar brand rather than trying a new one. My personal experience is that many women don’t enjoy test driving a new car in an unfamiliar area and perhaps get their husband to or stick with the brand/model they know.

Car buying advice for women

Our advice? Always pick the best rated models in terms of reliability, safety and economy. Then ask for a test drive car to be delivered to your home for an overnight test. Then you can try it out on familiar roads. If you don’t ask, you won’t get…

But always factor in a few of your own driving fancies. For example, I find some of the top brands to be a boring drive but having chosen a drive I enjoy, my car hasn’t the visibility I need and I’ll want to put this right the next time…

Car shopping should always be a learning experience about the latest cars and models. Be adventurous and test drive a new car that performs better than your current model.

I’m looking forward to my new car later this year, when I’ve decided what it’s going to be…


Let’s not confuse gender equality with customer service

mary portasIn my experience of the UK motor industry, the gender of the customer has everything to do with customer service yet many businesses are still proud to tell me ‘We treat men and women the same here…’ as if that’s a good thing.

And all the time, women are increasingly the gender spenders with their own needs and expectations. Too few businesses are getting service levels right for us, for fear of being seen as sexist in any way perhaps?

When Mary Portas was appointed to save shops in town centres not one of her 28 solutions recognised that women do the majority of shopping and have different needs from men.

Even the British Retail Consortium preferred to focus on the costs of doing business rather than on ways to improve the shopping experience for women.

Research into gender shopping habits


Professor Gloria Moss, reader in management and marketing at Buckinghamshire New University, wants High Streets need to recognise that women are responsible for 83 per cent of all shopping purchases, and their facilities need to acknowledge this.

Much of her research applies equally to the male dominated motor industry including garages and car showrooms where an increasing number of customers are female…

Prof Moss, who has been researching gender habits for more than 18 years, says her work shows that many shops are designed by men who don’t give enough thought to women and ignore the fact that they hold the lion’s share of buying power.

According to her research, women buy 93 per cent of all groceries, 92 per cent of holidays, 96 per cent of beauty products, 60 per cent of all new cars and 55 per cent of home computers.

“Mary Portas was brought in to recommend business solutions and she produced a longlist of 28.” she said. “Not one of these refers to one of the most obvious facts about town shopping: the bulk of it is done by women.”

Prof Moss adds that women’s shopping preferences are often poles apart from those of men, who tend to dictate retail and local and national government policy.

Based on her data, she conducted experiments on how high-street shops could use this information to their advantage.

“In experiment after experiment, my studies have shown that women prefer graphic online and retail interiors designed by women, with distinguishing features being the use of circular lines, colour, decorative surfaces and informality, while men prefer the spare, dark, straight-sided and modernist look.”

Prof Moss believes many shops are designed by men and the interiors reflect male aesthetics.

“In terms of the shops themselves, many retailers could benefit from an understanding of male and female design aesthetics. A new science uncovering major differences in male and female perception, hardwired since hunter-gatherer days, shows ‘he’ likes straight lines, few colours and little detail; and ‘she’ likes rounded shapes, lots of details and colours. If high-street shops can crack this one, they would have an enormous edge over anonymous out-of-town shops.”

Patrick Ballin, a management consultant and lecturer in international retail management at Brighton Business School, agrees with Dr Moss: “Fifteen years of working at the Body Shop gave me a very clear sense of just how much retail involves women serving other women. Much of retail is a very female business and this is true all over the world. Understanding the fundamental preferences of female shoppers, using the insights of researchers, seems mostly neglected.”

Yes, Yes, Yes. This is all so blisteringly true in the motor industry and yet it can so easily be addressed…


Why not contact the Steph Savill website if you’d like to know more about these issues.

PS: How frustrating that most businesses in the motor industry, garages and car showrooms in particular, appear to neglect this gender insight. That gender equality rights should not be confused with customer service. Whoever imagines that men and women shop in the same way? We each have different needs and we don’t expect to be treated the same. The sooner garages and car showrooms start to understand this, the sooner our industry will start to get a more female friendly image across to the many women who still dread visiting what they perceive to be male-dominated businesses. And if that’s their perceived reality, that’s how it is in their minds guys.

You can read what the Independent had to say about this here.