Tag Archives: The IMI

A Professional Licence to Skills in the motor industry

dash

I wish I wasn’t surprised to read that “Car dashboard warning lights are beyond the grasp of 98% of British drivers” but I’m not.

It’s another reminder of the realities of life.

Car manuals that aren’t easy to navigate, read or understand. And instead of our asking professionals for advice here, many of us don’t do this, for fear of being sold things we don’t need.

Presumably they either Google for the warning light, simply drive on regardless, or find out what this means at MOT/car service time or when their car lets them down?

Heaven forbid it’s a safety-related warning light.

The perception of women drivers

Perceptions are very powerful influencers of behaviour. When it comes to the motor industry few women (and probably men too) perceive garages or car showrooms to be trustworthy or welcoming places to visit.

For example, last month I spoke at a WI event in Sussex about motoring matters in general, and tyre safety in particular.

Once again I heard that all too familiar intake of breath when I tell females that the UK motor industry isn’t regulated when it comes to car servicing, mechanical repairs and used car sales. Few realise or want to consider that anyone could be fixing their brakes, selling them tyres they don’t need or shiny cars that aren’t safe or reliable. Yet most women ‘perceive’ this to be true from the tales they share about bad garage, car and tyre sales experiences either they or their friends have had…

As I see it there is a clear parallel between the absence of minimum quality standards (as in industry regulation or compulsory licensing of all staff) and the subsequent level of complaints about shoddy garage services and used cars, leading to an unacceptable number of unsafe cars on our roads today.

So I then talk to women about ways to find out who the measurably better guys (and a very few gals) are and how to find them locally…

Motor industry regulation

“9 out of 10 motorists prefer to deal with an accredited professional” IMI-conducted/independent survey 2014

IMIPR

Thankfully MOT’s are regulated by the DVSA so we can be as sure as we reasonably can be that they are conducted to strict rules and regulations.

Of course when you visit franchised dealerships, you know that any garage service work has been carried out to car manufacturer standards. That’s not entirely true in all cases of course because many are expected to repair non franchised makes but aren’t trained here. That’s what the ATA (Automotive Training Accreditation) scheme is all about…

Sadly none of this training means that mistakes aren’t made, but if you aren’t happy at least you have a clear chain of complaint, taking you through the business and then involving the manufacturer during the new Alternative Dispute Resolution (ADR) process operated by Motor Codes.

But if you want to find an accredited professional in an independent garage, bodyshop, car showroom or fast fit repair centre in your area, you need to know where to look, as things stand. And that means looking for more than just membership of unfamiliar trade association names (unfamiliar for motorists that is) or testimonials about garages having friendly staff. Important yes, I think it’s more important to check that the workmanship is being done professionally as well.

So, this is how you can check who’s licensed as more professional than the rest. Oh that there were more individuals and businesses on the list.

Best practice motor industry schemes

FOXY is the only business to look for measurable signs of quality workmanship before awarding our FOXY Lady Approved status. Our minimum measurable quality standards include Chartered Trading Standards Code of Practice schemes (there are three competing service & repair schemes, one new car code and a warranty products scheme), Publicly Available Standards (PAS) for accident repairs alongside ISO and leading tyre auditing schemes.

But the problem with all industry self-regulation schemes like the CTSI ones is that the cowboys don’t have to join them, and clearly don’t. And the other criticism I have of them is that they don’t require staff to be licensed, which is a huge disappointment.

So the one standard that sits above them all, as I see it, is the industry’s Professional Register, operated by the Institute of the Motor Industry (IMI). And which could so easily become the minimum industry standard aka regulation by any other name.

And in case you haven’t heard of it before, the IMI is THE professional association for all individuals working within it, whether in technical-related, management, customer facing, car sales and consultancy roles. The IMI Professional Register is therefore the only one where listed professionals have committed to ethical standards and undergo a process of accreditation akin to licensing.

Sadly not all IMI members are on the Register. Those that choose to, apply to go through a vetting process, commit to topping up their skills and knowledge through the collection of customary CPD (Continuous Professional Development) points and their registration is reviewed every three years.

But because this process isn’t compulsory, many individuals choose not to bother. But they would have to if their license to earn depended on it…

I think this is the direction this industry needs to be heading in. Especially now we’re driving electric cars and whatever the future brings…

How to search the IMI Professional Register

register

The IMI Professional Register allows motorists to search for the best local specialist, based on their car sales, garage services or accident repair needs at the time.

Rather than lumping all car services into the category of ‘garage’ it makes good sense to check who, nearest to our postcode, has gone that extra mile to be one of the very best choices in the following technical and mechanical categories.

1/ Accident/bodywork repairs
2/ Air conditioning
3/ Brakes
4/ Car servicing
5/ Diagnostics
6/ Digital/in car technology
7/ Electric cars
8/ Exhausts
9/ Mechanical repairs
10/ MOT’s
11/ Tyres
12/ Windscreen/glass work

There is also a section in the Register showing individuals that are licensed in Car Sales (we need more in this category please…) and there are specialists for Breakdown, HGV, Motorcycles & Electric vehicle services.

NB: Where you come across a Master Technician, he/she is one of the very best in their discipline.

Motor Industry Professional Pride

I am a Fellow of the IMI (FIMI) and proud to be on the IMI Register to demonstrate my superior experience and qualifications within the trade. I am listed as a motor industry marketing consultant (not a mechanic) by the way. This puts me on a par with others at the top of the marketing profession and I an required to top up my skills with CPD points to have this status renewed after three years. As I have to do to retain my Chartered Marketer status too.

So I cannot understand why other seemingly career-oriented individuals do not seem to share this pride or want to be seen at the pinnacle of their career? Maybe this is a question of cost and their time? Or could it be the knowledge that they might not look as good as others on paper? Well, isn’t that the point of the Register and future training? To show a willingness to improve standards and our individual professional competence?

More information

This is how to search the IMI Professional Register
a/ Decide which job you need an expert for.
b/ Enter your postcode.
c/ Compare your choices.

The IMI blog includes automotive tips to help you care for your vehicle and to give you confidence when visiting garages.

For details of all signs of measurable quality in UK garages.

FOXY

Join FOXY Lady Drivers Club to be sure of FOXY Lady Approved businesses and standards in future!

What do motorists get from the RAC Approved Buysure dealer scheme?

Would you expect a RAC Approved Buysure dealer to sell a £9000 car with significant safety failings?

caroline_mini_1When Caroline bought a £9000 car from a RAC Approved Buysure dealer in 2014 she didn’t expect things to go wrong.

When they did, almost straight away, involving deficient tyres and brakes, she expected the dealer, the RAC or their 6 month warranty scheme to take care of her.

When none of them did, over time, she was understandably angry.

After joining us she asked us to check this scheme out and tell her story so women drivers like her might learn from her expensive experience.

We needed to be cautious here of course. Knowing that Citizens Advice receive more than 80,000 complaints a year about used cars and the RAC is a big business that trades on its reputation for trust, surely their scheme must be one of the best there is?

Maybe Caroline’s experience was a one off? But could there be flaws to the RAC Approved Buysure vehicle preparation standard where unscrupulous car dealers are concerned?

We decided to take on Caroline’s case and find out how the RAC goes about its Buysure approved used car dealer business.

We started by putting her lengthy story to the RAC for our own peace of mind, giving them time to look at this again and see what they could do for us.

Their brief reply (below & inaccurate about the finances and brakes) made their lack of customer concern clear and contained a sentence that worried us. Their Head of Media Relations told me that…

“…the Buysure scheme does not replace the buyer’s obligation to ensure the car is bought as advertised and they are satisfied about its condition at the time of sale.”

This, in a nutshell remains the essence of Caroline’s predicament. If an RAC Approved Buysure dealer doesn’t have to check that a car is sold as advertised and is satisfied with its condition at the time of sale, how does the RAC police the quality standards it promotes to motorists otherwise?

Put another way, perhaps motorists might be better off paying for a used car check to verify the financial and mechanical state of the car in question? And saving the equivalent of any warranty payment to go towards the cost of repairing any future failings themselves?

In Caroline’s case, she bought her dream £9000 car via the Auto Trader website because it was advertised by a RAC Approved Buysure dealer who confirmed the car had a MOT and had been serviced. On the strength of this she travelled 90 miles there and back to complete a big, important and complicated car transaction on her own (she’s a single Mum). This included Barclays car finance and the part exchange of her much loved 02 Mini before returning to collect her daughter from school. She clearly placed a lot of trust in this dealer and the RAC scheme.

Very soon after she became concerned about the car’s handling and got the Buysure papers out. These included the car’s latest MOT (see below). She then read the service handbook to see the dealer had added the cheapest possible service, simply an oil and filter change. In fact the car hadn’t had a proper service during its life – a fact which the garage in question would have known when they bought this car, cheaply for sure.

So how could any RAC Approved Buysure garage have ticked the 82 point checklist without drawing Caroline’s attention to serious safety deficiencies?

Or better still, without addressing these and having the car re-MOT tested pre-sale?

If Caroline (or any other innocent motorist) had known the £9000 car had these failings and hadn’t been regularly serviced she (and any warranty company surely) would realise that expensive bills lurked around the corner. And go elsewhere.

The RAC Approved Buysure dealer website

The RAC website says

“The RAC Approved Dealer Network has been developed to give motorists confidence and peace of mind.”

“You can purchase your next car with confidence and peace of mind”

But nowhere does the RAC accept responsibility for approved car dealer failings? Which seems odd in an unregulated industry where the actions of a few bad dealers can affect the good reputation of the many?

We then looked at the Buysure Vehicle Preparation standard which seems to a non techie like me to be as thorough as one could be.

Other than the fact this it does not have to list any MOT advisories or that a car has been regularly serviced.

But anyone can write a car check list and badge it accordingly – surely the important thing is that it is policed in some way?

How does the RAC approve their Buysure Dealer network?

We wanted to know how the RAC vet and then police their RAC Approved Buysure dealers, especially the smaller ones. This is what they say.

‘We visit our Approved Dealers at least 6 times a year to check their vehicles are prepared to our standard’

This leaves a lot of room for leeway it seems to me. Some 350 days a year, which is worrying if you are an unscrupulous car dealer using the RAC Approved Buysure scheme as a sign of quality, to lure in unsuspecting motorists like Caroline?

We then looked at the vehicle preparation checklist and documentation. Maybe this was computerised so the RAC could look out for any comments/exceptions that might raise concern? No, these are handwritten forms and we doubt that the RAC sees all of them.

Perhaps it should put a simple system in place to identify exceptions?

Perhaps they should adopt a name and shame policy – or ask us to help here?

Presumably they monitor motorist feedback too? Strangely this didn’t happen re Caroline?

Caroline’s experience of the RAC Approved Buysure scheme

Here is Caroline’s story.

In April 2014 Caroline, a mum with two daughters and living in Norwich, found her dream Mini automatic convertible when car shopping at the Auto Trader website. The car was being sold by RAC Approved Dealer (no longer on their network), Whinbush Garage in Letchworth Garden City.

Caroline was happy because an RAC Approved Dealer was reputable and the car was part of the RAC BuySure scheme including a six month warranty, presumably based on the 82 point vehicle preparation checklist? She raised the car finance she needed from Barclays to complete the £9000 purchase price for her new and shiny silver Mini Convertible automatic.

The salesman had confirmed the car had a recent MOT and had been serviced by them so she felt sufficiently confident about things.

caroline_MOTJust two weeks later she was unhappy about the Mini’s tyre grip in a local car park. At that stage she dug out the paperwork Whinbush had supplied. This contained the scanned MOT certificate stating sdvisories on it. All tyres were clearly in a poor condition and were close to the legal limit. One had a nail in it. (The BuySure Checklist said ‘normal wear’).

She then saw for the first time that Whinbush had indeed ‘serviced’ the car but this was the cheapest variety, namely an oil and filter change. Looking through the service handbook she saw the car had not had a full service at any stage of its history. Undoubtedly Whinbush knew this but failed to tell her.

Caroline got the car checked locally in Norwich to be told the tyres were no longer legal/safe. She bought a complete set of new like-for-like Pirelli runflats for £662. There was no longer any sign of the stated nail. Had the tyre been repaired?

The car was also ‘juddering’ and this was finally identified as the brakes yet Whinbush had ticked ‘Particular attention to the operation of clutch, transmission, steering, suspension and brakes including ABS’ on the Buysure checklist? This bill came to £190.36.

When asked about all this, Whinbush offered to replace the tyres at Caroline’s cost with a cheap Wanly brand she had never heard of. They dismissed the brakes invoice as wear and tear (as did the warranty company) but shouldn’t the RAC Buysure Scheme require safety items to be rectified and re-MOT’d pre sale?

All this time the car had been within a 6 month RAC Warranty, presumably secured because of the RAC certificate confirming the car had been prepared to the RAC 82-point approved preparation standard. We believe Caroline would have been within her reasonable rights to challenge the dealer within the Sale Of Goods Act if only to rectify the safety shortcomings and get a new MOT.

But she didn’t know of this, she was on her own and she trusted and expected the RAC to do the honourable thing by her.

To cut a long story short, Caroline involved as many parties as possible to help her get the car restored to the condition she expected it to be in, for the price she paid.

She wanted the RAC to inspect it, service it and pay for the tyres and brake repair.

The RAC accepted no responsibility despite their Buysure vehicle preparation scheme being a contributory factor here. They simply referred her to their Warranty scheme (operated by The Warranty Group) for the brakes claim knowing this would be dismissed due to their wear and tear terms.

Caroline was able to negotiate a goodwill gesture of £150 from Barclays which they deducted from Whinbush. She also received an ex gratia payment of £150 from a sympathetic lady at The Warranty Group who confirmed they were removing Whinbush from their warranty scheme.

Persevering with the RAC’s unsympathetic Head of Customer Care she was eventually offered a further £362 ‘in full and final settlement’ of any future claim against them. She would then have had the tyres paid for.

But she wanted the RAC to inspect and service her car instead, to give her the peace of mind she expected when she bought the car in the first place. They refused to do this, she felt a nuisance in her dealings with them and this matter is still unresolved.

The costs

Caroline has incurred costs of more than £10300 for the Mini that continues to let her down.

She received a total of £300 in compensation (from Barclays and The Warranty Group) but did not accept the £362 the RAC offered her because she still wants them to inspect and fully service her car instead.

These costs are
+ £9000 for a car that did not meet RAC BuySure vehicle preparation standards.
+ £662 for safety related new runflat tyres
+ £190 for safety-related brake repairs
+ a growing 50 hours of her (and our) time

Caroline has involved Citizens Advice, Trading Standards, the ASA, the Used Car Guy and finally FOXY Lady Drivers Club.

The RAC’s Buysure reply

“The RAC’s BuySure scheme aims to give buyers greater confidence in purchasing cars from RAC approved dealers as vehicles are prepared to the BuySure 82-point standard and come with at least three months’ RAC breakdown and RAC Warranty cover.

As the independent dealer Caroline bought her car from failed to meet its obligations under the BuySure scheme and then did not resolve her issues despite our requests, the RAC terminated its relationship.

However, it is important to understand that the BuySure scheme does not replace the buyer’s obligation to ensure the car is bought as advertised and they are satisfied about its condition at the time of sale.

The law in this kind of situation is clear that a buyer’s recourse is with the dealer who sold the car. Despite this the RAC made a £662 gesture of goodwill over and above its responsibilities to cover the cost of the new tyres. We are therefore very confident that we have done everything that could be reasonably expected of us to help Caroline.

As this still appears to have fallen short of her expectations the remaining options are to engage the government-backed Motor Codes organisation as an independent arbiter or to take action directly against the dealer. In the latter instance, the RAC would be happy to provide supportive evidence to help Caroline’s case.

The brake issue highlighted was declined as an RAC Warranty claim due to the fact it related to wear and tear of brake pads and discs, which are not covered under the terms of the product as they are classed as consumables. This was noticed six months after purchase meaning the wear and tear may have occurred in that time and not been evident to the dealer at the time of sale.

Simon Williams
Media Relations Manager

Our thoughts about the RAC Buysure scheme

1/ As things stand, even if the car is sold by a RAC Approved Buysure dealer, clearly the motorist is expected to check

+ the latest MOT for any serious/safety-related advisories
+ has a service history

If any used car doesn’t have a service history (and we’re talking about a £9000 car here remember) our advice is to WALK AWAY. It doesn’t matter how nice and shiny it is, it will let you down in time and any warranty company will claim a legitimate ‘wear and tear amendment.

The failing in this system is surely that a used car dealer who buys cars without service histories is able to sell them cheap without any innocent motorist realising what this means.

2/ I feel sorry for the many good RAC Approved Buysure dealers who use this marketing scheme in good faith.

If the RAC only audits Approved Dealers c6 times a year they are placing a tremendous trust on their fast growing network of used car dealers to do the right thing by their Buysure scheme during the remaining 350 days a year.

Presumably this is why Simon says ‘a buyer’s recourse is with the dealer who sold the car’ not the RAC?

This is a disappointing caveat emptor attitude for motorists to hear ie when things go wrong, you’re on your own.

In this case the dealer knew the car hadn’t been regularly serviced and failed to draw this to Caroline’s attention. She didn’t know she couldn’t rely on the Buysure scheme here.

Motorists should be able to buy a dream Mini for £9000 and expect reasonable value for money. Let’s remember, that’s all Caroline expected.

3/ Whinbush garage was clearly at fault. They didn’t just infringe the RAC Buysure standards but probably the Sale of Goods Act too.

4/ Warranty companies know that a poorly serviced car equals mechanical claims it will reject under cover of ‘wear and tear’. Maybe regular servicing should be a minimum standard for the cars they underwrite?

5/ Clearly the RAC MUST look at their Buysure scheme again to make sure other motorists don’t fall between the scheme’s cracks like Caroline.

I’d like to think they’d look at their invitation to inspect and service her car again.

Why wouldn’t they do this to give her the ‘confidence and peace of mind’ she expected, as promised, from a RAC Approved Buysure dealer?

And so I could add this as a happy ending to this sad story?

FOXY

In addition to this post we have since introduced and handed out Red Cards to both Whinbush Garage and the RAC Buysure scheme via our YouTube channel. After sharing this story with James Foxall at Telegraph Cars this was also featured in his column in June which we appreciate.

PS: If you’d like to comment here, please email info@foxyladydrivers.com.

PPS: Simon William’s statement that the RAC made a £662 gesture isn’t accurate. £150 came from Whinbush via Barclays and £150 came from The Warranty Group. Caroline did not accept the £362 from the RAC because she wanted them to inspect and service her car as she’d expected them to have done at the time of handover. And even if she had accepted £662 that merely pays for the tyres she needed to replace the illegal ones. Nor is his statement about Whinbush not knowing the condition of the brakes at sale time – that’s clearly not the case if he’d checked the MOT advisories here.

PPPS: We have since discovered that the RAC Warranty and RAC Dealer network are both run by The Warranty Group (TWG) Isle of Man Ltd. This suggests that dealers are appointed on the basis of their warranty sales potential and as such we do not consider this vested interest to be in the best interest of motorists who, like Caroline, trust a RAC named dealer to carry out rigorous and ethical pre-sales car checks. Knowing now that TWG only check dealers approx 6 times a year, we are not convinced that RAC Approved dealers are necessarily as conscientious or honourable as the RAC name might suggest. Just imagine, when a dealer is not as thorough as they should be, and a warranty claim is denied on the basis of wear and tear, as per Caroline’s experience, who is TWG more likely to support in the circumstances?

If the RAC (who has licensed TWG to provide this motoring service under their name) wishes to address our PPPS concern and/or put us straight here, we’ll publish their response for your information.

Garage licensing please says FOXY

277078When I tell women that garage mechanics don’t have to be licensed to service or repair their cars few believe me to begin with. How can it be that electricians and gas fitters need to be licensed but unqualified individuals can charge money for tinkering with our car brakes and such like?

Then they end up feeling outraged to think that HM Government is turning a blind eye to the safety implications of a bodged car repair job.

How has the UK’s garage industry managed to get in this mess?

Where we are at

The business case remains the same. Why should any middle of the road garage invest in training and/or accreditation if it doesn’t have to? Yet genuinely good garages see quality as a means to differentiate their business from others.

Sadly, this being the motor industry, there are all too many garages promoting membership of quality based schemes and trade associations that they no longer belong to or never belonged to in the first place.

Measurable signs of a good garage

As I see it, the IMI’s Professional Register is a good place to check out if a mechanic is qualified or not. Over and above this FOXY identifies Motor Codes and Bosch Car Service schemes as a cut above other network standards because both operate to a Trading Standards Institute (TSI) Approved Code of Practice.

If only the TSI (and the OFT before them) had grasped the quality nettle when it could have, by specifying that mechanics must be licensed to fix cars.

And surely the fact that the lionshare of the TSI service and repair Code subscribers are franchised dealerships confirms what most motorists know to be true regardless; that a business bearing a franchised badge will have staff that are qualified to that manufacturers standards?

Sadly the anecdotal evidence is that too many franchised technicians overlook the ethical behaviour to go with mechanical competence, but even so, if you choose a dealership to service or repair your car you SHOULD be able to sleep easier in your bed than choosing a grubby back street garage based on price alone.

The licensing past

Since WWII there have been some 16 self-regulatory industry schemes but all that happened in each case was that the good garages joined in, the bad guys didn’t and no scheme was operated on an independent basis or advocated minimum standards re the qualifications or accreditation of mechanics.

In all instances, as I see it, they have been money-making opportunities for trade associations with a vested interest in growing/retaining their membership ranks not outing the bad guys.

Enter the Government in the guise of the OFT (in 2008) and more recently the Trading Standards Institute. All that has happened since then seems to be an additional layer of bureaucracy, intended to preserve the status quo ie to earn from those garages that consider themselves to be good guys.

God help any motorist who judges a good garage based on anonymous feedback influenced by a convenient location, a cheap price and a friendly receptionist.

God help any motorist who buys garage services on the basis of price alone in this unlicensed industry.

God help all women drivers in an industry that expects us to know what they are talking about when they attempt to baffle us with mechanical mumbo jumbo…

Where we need to be

I believe we need to remove all these layers and add one – license your mechanical staff or leave the garage industry.

This is where the accident repair industry is headed, led by insurers who have set the Kitemark in Body Repairs as their minimum standards, to include repair methods and staff training.

And very recently the DVSA started to ‘out’ MOT stations that flout their rules and standards with safety in mind.

So licensing can surely be done with a better end for motorists in sight…

And if the industry naysayers keep on saying that licensing is too expensive, I’d like to know what price they place on vehicle safety or where they recommend their wives and mothers take their cars to be repaired.

Shouldn’t all motoring mums, dads, sons and daughter be entitled to safe garages run professionally and monitored to maintain these standards?

Let’s have no more of the garage cowboys. Licensing is the only solution. First things first. Then we can look to moving the quality bar higher in terms of ethics, value for money, cleanliness and customer service standards.

FOXY

PS: Industry comments re licensing follow.

“It took me 6 years of training to be able to carry out professional vehicle repairs and work unsupervised, nearly as long it takes to train as a junior doctor. Surely motorists should expect this standard to keep them and their cars safe?”

“Having a licence system will not only given the consumer better workmanship, I am sure that it will justify higher wages for the correct personnel.”

“This is something the industry has talked about since I was an apprentice back in 1979. It is the only way forward to improve the perception of the industry and get away from the poor image portrayed constantly on TV. We have always worked in a sector that requires an immense amount of training and constant updating of these skills and knowledge, so at long last it is good to see some real moves forward.”

“Manufacturers have spent millions making vehicles safer and more efficient, but anyone can repair them without any form of training or experience. More manufacturers are looking at electric propulsion systems, which have the potential to kill or injure unless technicians are trained to use the correct procedures for repairs and maintenance. Surely this is a reason why licensing should be mandatory?”

“Any regulation that ensures the integrity and quality of technicians working on motor vehicles must be supported. Extending training through approved providers and ATA to a license to practice would be a logical framework for trainees/technicians to progress through. This pathway to excellence must be available to all throughout the industry, franchised and independents alike.”

More female motor industry apprentices needed

School students learning about career opportunities at Jaguar Land Rover
School students learning about career opportunities at Jaguar Land Rover
In last week’s Budget George Osborne announced his backing for apprenticeship schemes – marking a genuine recognition from the Government for apprenticeships with employers and jobseekers alike.

That’s good news to me if it includes funds to help us promote apprenticeships in the motor industry to females in advance of their GCSE studies.

At present the industry is missing out because it’s the girls that are getting the better STEM (Science, Techniology, Engineering and Mathematics) results but few know much about motor industry careers.

The IMI recently published the results of a two year project to prove the value of apprentices in the automotive sector. This proved that vocational training does not have to be a cost-burden to business – quite the opposite it seems.

Not only do apprenticeships reduce youth unemployment but the IMI’s research shows that, by the end of their third year, the right apprentice can generate between 150% and 300% return on investment, based on a £50 hourly charge. In other words, for every £1 a firm invests, it will see a return of between £1.50 and £3.

“Our research proves that businesses can reap genuine financial rewards from employing young people” explains Steve Nash, the IMI’s Chief Executive.

“Vince Cable has said that the Government wants to change young people’s thinking and make it the new norm that they either go to university or pick an apprenticeship. That is a fantastic attitude and one that the IMI wholeheartedly supports – if it comes to fruition. However what we now need from the Government is a clear strategy on how – and where – its promised new funding will be delivered.”

To be specific, how much of this money is coming the way of the motor industry so we can help support businesses who want to expand their workforce to benefit the UK economy. And, from FOXY’s point of view, attract young female students by promoting the exciting motor industry careers too many are missing out on.

Gender bias in apprenticeships

candgcareersadvicegirlsvboysYoung men are twice as likely to be encouraged to take an apprenticeship as women, according to new research from the City & Guilds Group.

A survey of more than 2000 young professionals (aged 18 – 31) showed that a third of the men were encouraged to take an apprenticeship in school compared to just 17% of women, suggesting that girls are still being held back by stereotypical perceptions of the ‘right’ career path for them.

This is interesting because it supports the view that there is more that can be done to improve the careers advice given in schools, particularly where this concerns apprenticeships and fails to put the spotlight on these as attractive alternatives to expensive University education.

Apprenticeships allow students to earn whilst learning and whilst gaining a valuable qualification towards their future career.

This week is National Apprenticeship Week #NAW2014 and I attended a Learners Day on Monday to see a programme likely to change these perceptions in future as organised by Raytheon Professional Services in Nottingham.

During the course of the day I saw pre GCSE female students from Witton Park comprehensive school in Blackburn changing their minds about a career in the motor industry after as little as 5 hours. It took a carefully crafted, cleverly targeted and relevant careers programme to do this of course.

RPS_windscreen_wipers

Particular highlights for me included the students using the latest Vauxhall diagnostic equipment (making car washers, wipers and horns work remotely) plus informative sessions from Pendragon’s Charlotte Potter and The IMI’s Emily Hakansson.

Both Charlotte and Emily focused on the fantastic range of motor industry careers that are equally available and rewarding for females as they are for males.

From an initial 2 students expressing a halfhearted interest in motor industry careers, a lively five hour programme quickly transformed this into an enthusiastic and committed total of six likely motor industry ambassadors.

Yes the sample is too small to be statistically meaningful but bearing in mind this was the transformation within a group of just 11 girls, it’s not hard to see the potential multiplier effect when a similar programme is rolled out elsewhere.

Furthermore it may demonstrate a lack of understanding that many of today’s school pupils have about apprenticeships for the reason that few teachers have any real work experience outside education, suggested by Business Secretary Vince Cable MP today.

All this points to the power of and the need for more effective marketing communications in this area. Sadly all this costs money but someone clearly needs to educate teachers to do a better job here. This is surely a missing link in their education process? Perhaps the Business Secretary should talk to the Education Secretary about ways they both can make things better here?

We surely need everyone on the same side here to benefit the UK economy? And to make sure that our pupils know ALL their career options at as early a stage as possible.

FOXY

By all means join in this debate at Twitter, please use #NAW2014 and our Twitter feed @FOXYtweets.