Such seems to be the case for FOXY this month. After months of typically spasmodic PR, March is to bring us three potentially big events (as in buses…) that all look likely to land at about the same time…
Here’s what I am talking about.
1 ‘Outstanding Contribution to the Motor Industry’ Award
The first of these was my receiving the Institute of the Motor Industry (IMI) Award for ‘Outstanding Contribution to the Motor Industry’ on 12 March which was presented at the IMI Annual Dinner in London.
This matters because it has been awarded by The (industry) Professionals – the body of individuals who support the case for licensing, invest in training and collect qualifications to demonstrate their commitment for ongoing improvement. Those industry luminaries that perhaps didn’t know of my work in the past are likely to want to know more about me and what I do.
This makes me feel very proud and of course it endorses my work and is likely to get me in through doors that might previously have been closed to me. Which will be good for the industry, says she!
I received this award on account of of my work to raise awareness of measurable quality standards to do with garages, repairers and car dealers among women drivers – this means they can enjoy better services than they might on their own. We do this from within the Club’s membership of 12,000+, by identifying and promoting genuinely female friendly businesses/services and ultimately by encouraging more women to consider a motoring career.
And after years of being a lone campaigning female voice in these areas I feel encouraged, supported and revitalised…
2 The Mary Portas Secret Shopper TV series
Back in October I was invited to appear on the Mary Portas Secret Shopper Channel 4 TV series which will air on 17 March at 8pm. This features a used car dealership in Aylesbury and whilst the episode has yet to appear I understand that this business was a long way short of being female friendly at the outset.
I was then involved in a wacky car park setting at Silverstone where, together with three equally foxy female driving instructors, we told the car dealer team what we all knew women wanted when they went new car shopping. But was the business getting service levels right for us? We weren’t convinced at this stage.
Forward three weeks and we then met at the used car dealer for the big female friendly reveal… Then time to forget all about this afterwards because it has taken nearly six months to reach our TV screens.
You’ll have to see what it looked like on the night and make your own mind up. Did the dealer do enough to get the FOXY Lady Approved female friendly sign of approval – and certificate on the wall? I can’t possibly say.
3 Come In Japan…
The third (bus) came out of the blue when I was invited for an interview by The Yomiuri Shimbun. No I didn’t know it was Japan’s largest and most influential daily broadsheet newspaper either. Or that it had a circulation of more than 10 million making it the biggest newspaper in the world!
Interview mission accomplished in the FOXY Lady Approved London Morgan car showroom in Kensington last month, we now await publication on 24 March of what was a very comprehensive review of the FOXY business, Club, garages and insurance, as well as our ethos and ambition.
Who knows what further opportunities this might bring other than a clear impression to anyone interested that what we are doing is something the paper thinks their female readers will be interested in and might want a similar model made available there perhaps?
So that’s what’s happening behind the scenes for us this month. The opportunity to advance the FOXY cause in the UK for starters then who knows! Bring it on for summer I say…