Ashleigh introduces Giti Tire UK to women drivers

Ashleigh introduces Giti Tire UK to women drivers

Ashleigh Ritchie enjoys an exciting and action packed career in the UK tyre industry working for Giti Tire UK Ltd, a brand name many motorists may not be familiar with yet.

Steph first met Ashleigh at Westgate Tyres in Morecambe when she was awarding Jane Bailey FOXY’s 2017 Woman Of The Year award (see photo below) and their paths have crossed at Tyresafe and NTDA Awards events since. So this was a great opportunity to find out more about Giti Tire, Ashleigh’s career and to wish her every happiness in her new married life.

Ashleigh Ritchie is the Marketing Manager of Giti Tire UK Ltd, in Cheshire, and we’re handing over this interview to her now…

I am 30 years old and live in Wilmslow in Cheshire. I am originally from Newcastle upon Tyne and moved here to be with my now husband. We have recently got married so we are getting used to life as Mr and Mrs Ritchie!

I went to Northumbria University and studied Business with Marketing – I always knew I wanted a career within Marketing. While I was studying I worked at my dad’s crash/repair garage helping the Accountant and doing general administrative duties. That was my first glimpse into working within the motor industry but I have always been surrounded by it with my dad being in the industry.

After graduating I got a job at the accounting software company Sage and worked within the purchasing department, which was great as it gave me experience of working within a big company.

How did you join the motor industry from Sage?

When I was relocating to the North West I was looking for a marketing job and when I saw the one with Giti Tire as Marketing Assistant I knew this was the perfect career path for me. I am now the Marketing Manager for the UK and whilst I didn’t choose to join the motor industry I really love it and would recommend it to anyone!

Tell us about your job please.

As the Marketing Manager for the UK I look after the passenger car side of the Giti Tire UK business. My job involves managing and allocating the marketing budget, planning and organising UK & European events, planning national marketing campaigns, ordering point of sale for our customers and producing regular newsletters. This all involves regular travel around Europe.

No day is ever the same and that’s why I love my job. One day I can be in the office sorting, organising and catching up on work and the next I can be out at a European driving event. I am lucky that as part of my job I get to travel all around Europe meeting our customers and giving them the experience of driving our tyres for themselves.

Please tell us about Giti Tire and why this brand deserves more attention.

Giti Tire is the 10th largest tyre manufacturer in the world offering a full range of car, 4×4, van and truck tyres. Our main brand in the UK is GT Radial (a brand of Giti Tire) which offers car, 4×4 and van tyres.

The company has over 60 years of manufacturing expertise, exporting to over 100 countries worldwide!

GT Radial is a specified tyre by vehicle manufacturers such as Peugeot and Renault in Europe.

Is the tyre industry as male dominated as it might seem to outsiders?

I find the tyre industry easy to work in as there are more and more females now. A lot of the suppliers such as trade magazines are female friendly and often have female contacts.

All in all its not as male dominated as people might think but there’s always room for a few more women I’d say!

In your marketing experience, what is it that women drivers expect when shopping for car tyres?

I think women drivers expect to be advised by an expert and helped as much as possible. Buying tyres is a distress purchase when people want to feel at ease – so the garage experience is as stress free as possible. They’ll always need friendly staff they can trust to help them make the right decision.

Can you recommend a career in the tyre industry to other women? If so what jobs could they do (that perhaps we don’t know much about)?

It’s a very satisfying part of the industry to work in, knowing the critical road safety role that car tyres play. There are more and more women in the tyre industry now and there are many jobs supporting the actual mechanical and fitting ones we might be more familiar with.

Tyre businesses get involved in marketing, motor events, customer service, administration, HR, accounts and sales roles. There really is a wide range of jobs in an industry that’s so much fun. And after all, people are always going to need car tyres no matter who’s driving them!

Thank you for sharing your career insight with us Ashleigh.

For More Information

To buy GT Radial Tyres.


NB: Google ‘tyre industry jobs’ to see what’s on offer and who the female friendly businesses are you might like to work for.

NNB: Search here for your nearest FOXY Lady Approved Tyre Centre

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