FOXY Lady blog is written for women drivers, often about the UK motoring industry and occasionally about genuinely female friendly businesses we like.
It is written by Steph Savill aka FOXY Steph and goes on a bit about garages, franchised dealerships, accident repair centres, car showrooms and motor insurance companies. It also identifies signs of best practice in terms of marketing to women, suggesting constructive ways the motor industry can do a better job here by being seen as the female friendly choice as a source of competitive advantage.
Finally FOXY Lady blog reminds us all that women are THE professional shoppers and gender spenders who don’t want to be treated the same as men.
NB: This blog reflects the savvy meaning of the word FOXY – everything we do is aimed at shrewd, canny, fashionable and discerning women who want to be well informed so they can enjoy the best value and female friendly service levels, where they have a choice!
Steph Savill runs UK motoring association for women FOXY Lady Drivers Club and female friendly UK garage network FOXY Choice.
