Small car deals in August are to reel in the cost-canny fleet business whilst the female purse might be being neglected by UK dealers.

Ford list prices are due to fall between 6% and 15% for Ka, Fiesta, Focus and Kuga models in August. This is because fleet drivers are taxed on the list price, not the transaction price (the transaction price means the net discounted price to a fleet operator) and Ford is focussing on securing this business ahead of individual motorists.

Kevin Quigg, Ford Dealer Council chairman said: “There was an immediate effect in the showroom as a result of the lower list prices on large cars [in April and for fleet buyers again]. Ford dealers are delighted to see the company continuing to lead the market by applying the initiative across the entire Ford car range.”

Sadly Ford dealers didn’t do at all well in the recent AutoExpress poll of c20,000 customers so perhaps Mr Quigg needs to address the service gap in terms of reported poor standards of workmanship, poor technical knowledge and poor helpfulness scores otherwise they won’t keep that business, fleet or private buyers.

I was surprised I must say to read the Daily Telegraph’s InBrief PR this week stating that Vauxhall and Ford dealers, Britain’s two biggest selling car brands, are the worst in the country, according to this survey.

Could it be that Ford is too busy courting the fleet wallet to bother about the private and typically female purse? This wouldn’t be very foxy at all because so many of us drive Fords and with Hyundai champing at the value for money, customer service and warranty bit they could lose that female support if they don’t pick their skirts up fast.

FOXY

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