Women drivers come in all shapes and sizes including petrolheads, the mechanically savvy, those that are happy to delegate motoring matters to the man in their lives and those whose car is the workhorse that they couldn’t do without in their busy family lives, and which needs regular professional care and attention to keep it safe.
In all cases, the common denominator is the driver, and we’d suggest that females are generally a lot more honest than men about any concerns about motoring concentration or confidence levels.
To address these areas and more, the newly branded IAM RoadSmart (previously the Institute of Advanced Motorists/IAM) has conducted research suggesting that as many as 40% of mums and grandmothers would like to become more confident when driving to unfamiliar places.
And whilst on-road training continues to be important for occupational drivers it seems that many busy motorists, including women, would prefer online courses because they take less than two hours to complete.
IAM Roadsmart research
IAM Roadsmart research highlights a number of important common-sense findings. Not just that drivers’ biggest concern is actually other drivers but also that reducing the cost of motoring and insurance (as a result of driver training) is a highly powerful motivation for younger motorists.
So these are the key areas that IAM RoadSmart is now addressing for motorists and motorbike riders alike.
IAM RoadSmart CEO, Sarah Sillars OBE said
“The most important thing for the majority of drivers and riders is getting from A to B with as little hassle as possible. The daily commute, travelling to a business meeting, or the drive to the shops, can be made so much more enjoyable with just a bit more awareness of the challenges on the road ahead. This is where IAM RoadSmart comes in.
We’ve been around for 60 years now and in that time roads, vehicles and distractions have changed, in some cases, beyond all recognition. The advanced driving and riding tests will remain core to what we do and will continue to be seen as the ultimate achievement, but if you just want to get more confident driving in bad weather for instance, we can help with that too.
We’ve helped create nearly half a million better drivers and riders already and as we become recognised as IAM RoadSmart we hope to be able to help many more.”
FOXY Steph Savill added her congratulations and appreciation of the philosophy behind the new IAM Roadsmart brand.
“I learned a huge amount taking my IAM advanced driving test. As a result, we promote this programme to FOXY Lady Drivers Club members who receive a discount on their Skill For Life programme. We now look forward to promoting their new online and confidence courses to women.
Whilst it’s not just women who have had road accidents that have shaken their confidence, we do know of many who choose to drive the long way round on A and B roads to avoid motorway travel, regardless of the statistical evidence that more accidents occur on country roads. So anything IAM RoadSmart can do to help women regain their lost confidence and become better drivers into the bargain has our support.”
For More Information:
To find out more about the new IAM Roadsmart website.
Why not join FOXY Lady Drivers Club to enjoy motoring savings, FOXY Lady Approved businesses and support services that complement IAM RoadSmart driver training options.