Women drivers and Protyre

Women drivers and Protyre

Club members will have noticed a growing number of FOXY Lady Approved garages have Protyre in their business name or are badged as Team Protyre with that distinctive branding and logo.

In addition to being tyre experts, Protyre centres also carry out MOT’s, car servicing and mechanical repairs for our members.

A tyre centre first for women

After FOXY established its garage standards in 2008, Protyre was the first independently owned UK garage group to meet our standards and decide to join us. FOXY approval was seen as a badge of quality and the female standard they were determined to benchmark and exceed, ahead of others.

Back then Protyre was the only garage group to operate to the OFT’s new Service and Repair Code of Practice scheme. Fast forward to 2018, Protyre is still part of this scheme which is now operated by the Chartered Trading Standards Institute (CTSI) and run by The Motor Ombudsman.

Protyre is also the UK’s fastest growing supplier and fitter of tyres and automotive services following its acquisition of numerous single-branch and small chain businesses. Many of you will recognise local tyre business names like Hawley Tyres (Sheffield), Tyre Exchange (Durham), Tyreland (Southampton environs), Barry & Wilkinson (North West), Walkers Tyres (Leicester), Kipling and many other names. They are all part of Team Protyre today and operate to the same demanding standards.

For example, in 95% of cases, members can expect a comfy reception area, customer loos, a free drinks machine and female magazines. All Protyre centres have signed the FOXY Promise so women can be confident of not being overcharged, patronised or sold services they don’t need. In the event of any criticism made, no matter how small, women can tell FOXY and we’ll pass this on to Protyre HQ for their information and action, where need be.

However when you see that their Feefo score includes 22,740 5 star reviews, you can understand why FOXY is happy to be promoting them to women drivers.

The Micheldever Group

Protyre is the retail arm of the Micheldever Group whose network of 22 wholesale distribution centres supplies tyres to some 6000 garages across the UK.

Part of Sumitomo Rubber Industries Ltd, Micheldever Group is the largest independent wholesaler, distributor and retailer of tyres in the UK, selling over six million tyres nationwide every year.

The Protyre Philosophy

All this background detail matters because Club members can rely on fantastic availability and prices for the best tyre to do the job for their car.

If your Protyre garage doesn’t have the tyres you want in stock, Protyre garages can get them delivered the same or the next day, depending on the timing of your request.

To demonstrate that the Protyre philosophy genuinely comes from within, Micheldever Group describes its role as ‘supporting and growing the business of our trade customers by providing compelling partnerships and real added value benefits.’

That’s the sort of thing we see them doing in real life and it all adds to the relationship of trust we have, working with them, on behalf of our members.

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