Lisa Brankin to head Sales for Ford of Britain

Lisa Brankin to head Sales for Ford of Britain

Starting in the New Year, Lisa Brankin will move from her marketing role into one heading the sales function for Ford of Britain as the UK steadies its course through the uncertainties of Brexit, facing the challenge of a weak sterling alongside many automotive sales opportunities that have yet to emerge.

As the new Director of Sales for Ford of Britain, Lisa’s latest career move takes her into the hugely challenging automotive sales arena after three years in her current marketing role.

Having studied the business environment, the competition and Ford’s product strengths and weaknesses she’ll now have the opportunity to put this powerful knowledge into good use by leading Ford’s sales function, balancing the role of the powerful Ford dealer network alongside an increasing demand for online services.

Lisa is currently the Director of Marketing for Ford of Britain which is a position she has held since August 2015. Prior to her Marketing role, Lisa led Ford’s Dealer Operations in the UK with responsibilities for all sales support and dealer representation activities. She oversaw the development of Transit Specialist Dealer Centres and rolled out FordStore new-look dealerships where customers can experience the full range of Ford vehicles and services.

In her early days Lisa joined Ford as a graduate trainee and has held various roles within Ford’s sales and marketing function in Britain, Europe and at the global level.

“Lisa has shown great leadership as our marketing lead in the UK over the past three years. I know she is the right person to take on the challenges and opportunities on the sales front in Ford’s largest market in Europe” said Andy Barratt, Ford of Britain’s Chair and MD.

Lisa will replace Kevin Griffin who is retiring after an impressive sales-oriented career at Ford working in Commercial Vehicles, Field Sales, Fleet Sales and Regional Sales Operations over a period of more than 40 years.

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