How female racing drivers finance their racing exploits

How female racing drivers finance their racing exploits

The photo is of the W Series National Inclusion Week. 2020

Prior to the W Series giving so many fast female racing drivers an opportunity to demonstrate their racing talent, coaching was the means for many of them to finance the expense of competitive motor racing.

Here are some inspirational stories to illustrate this.

Vicki Piria

For Vicky, driving instruction had been her full-time job.

When I had no budget to go racing I had to figure out what to do, so I decided to work as an instructor.”

Initially Vicky was teaching safety driving with Alfa Romeo, before moving to Maserati for more commercial work. It became her goal to be one of the first women to teach for Ferrari, who at the time were not keen on hiring female instructors because they worried that clients wouldn’t appreciate being taught by a woman. But, sure enough, it was a goal she achieved.

That was a really proud moment for me. Ferrari is one of the most important car manufacturers in the world. When you’re representing excellence it makes you want to be excellent, and being excellent is a good feeling.”

Her work with Ferrari is varied, meaning she could spend one day teaching dealers whose job it is to sell Ferrari’s high-speed road cars, and another day doing performance coaching for people who are starting to race Ferraris.

We have all sorts of clients, from the woman who was scared because she crashed in the snow on a holiday in the mountains, to youngsters who have just passed their tests. There’s a bit of everything, and you have to adapt to each person.”

Alice Powell

When Alice had to stop racing for financial reasons, coaching was how she kept her career on the grid.

So successfully that two of her students are now making names for themselves at junior levels. These are:

  • 14-year old Ella Stevens who recently auditioned for Ferrari’s Driver Academy, having been selected by the FIA’s Girls on Track Rising Stars programme. Ella didn’t make the final cut this time, on account of her being too young, but she is already preparing to have another go at it next year


  • Abbi Pulling, 17, who made her F3 international debut recently, driving in the Formula Renault Eurocup, as a support race at Imola.

Alice has been coaching Abbi for Imola and through her British F4 campaign, in which she is currently sixth.

Caitlin Wood (raced in the 2019 W Series)

Caitlin coaches on track days for PalmerSport and OpenTrack, which takes her all over the UK and into mainland Europe, as well as offering private coaching with people in their own cars. She says it’s not uncommon for her pupils to be surprised to discover that their driving coach is female.

Just last week she did a job and was faced with one such situation: “I rocked up to the event and said to a staff member at the door, ‘Hi, I’m here to work today,’ to which he replied, ‘Cool, catering’s that way.’”

Although such incidents are frustrating, Caitlin says her approach is to kill them with kindness.

I used to get really annoyed by it but I realised that if I can change one person’s opinion then I’ve succeeded. All I can do is be the best instructor I can be and show that there’s no difference between the sexes in that respect.”

Caitlin loves helping to give people a new skill and new found confidence.

Sometimes it’s just nice to have fun teaching someone the thing that you love to do. Taking someone out who’s never done a track day before and getting them to drive a race car makes me feel accomplished.”

Abbie Eaton

Instructing has been a part of Abbie’s life since 2011, starting out at Silverstone, and then PalmerSport, as well as offering private coaching.

For The Grand Tour test driver, hiring a coach for herself was a luxury beyond her means whilst growing up.

Coaching costs money, and I don’t come from a wealthy background, so I taught myself.”

Her father, also a driver, was there to give her tips, but she says most of the legwork was done when she was by herself in the car.

In qualifying, I’d go out behind someone I knew was quicker than me, and just try to stick with them.”

In her role as a coach Abbie has worked with a huge range of people, the youngest 14 and the eldest 70. Perhaps more surprisingly, she has even coached her own competitors, who have seen her results on-track and approached her for help.

When asked if it’s a strange feeling to instruct the same people she’s racing against, Abbie explains that this makes for more competition, which makes the racing more exciting.

In July 2020 Abbie began teaching Nerys Pearce, the sole female member of Team BRIT, which aims to be the first all-disabled team to compete in the 24 Hours of Le Mans. Nerys, who became paralysed from the chest down following a motorbike accident when she was a medic in the military, had no prior racing experience.

Abbie explains that teaching Nerys requires a different set of coaching skills, because the car is operated solely with hand controls.

There are limitations to the hardware of the car, which means we’re constantly working on techniques to get it to do what we want. Every time we go out there’s a new hurdle to overcome, but we’re understanding the car, and each other, more and more.”

For Abbie, the most rewarding aspect of all coaching is seeing her students improve, particularly if they’ve been struggling with something.

As long as you can see they’re improving and enjoying themselves, that’s all that matters to me.”

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