About GPS Tracking Devices


About GPS Tracking Devices

Younger drivers between 17 and 24 years of age are at much higher risk of vehicle accidents than any other age group and a recent survey from UK driver safety charity Brake highlighted one of the reasons why. The survey questioned 1,000 UK drivers finding that 49% of 17-24 year olds had used their mobiles while on the road as against 17% for all age groups.

That’s one of the main reasons why younger drivers cause so many accidents; 23% of 18-24 year olds crash within two years of passing their driving test.

Tracking technology or telematics is one way of reducing those statistics. We asked GPS tracking experts, CanTrack to explain more about vehicle telematics.

The data that vehicle tracking provides

Real-time GPS tracking provides driver behaviour data that a young driver or a parent can learn from to improve driver safety. For example, a vehicle tracker records speeding, harsh cornering or sudden braking, all typical habits of new and inexperienced young drivers.

Concerned parents of teenage drivers can also use GPS trackers for their daughter and son’s protection. Predetermined boundaries called geo-fences can be set up so parents can be alerted by text if their teenagers are anywhere they shouldn’t be.

Also if a young driver is involved in an accident the tracking system will be able to provide exact location information for emergency services.

Research has clearly demonstrated that tracking devices can be very effective in influencing younger driver behaviour behind the wheel.

But why are they at greater risk than other age groups?

The reasons for younger driver accidents

Over-confidence when driving is a weakness of both female and male young drivers. Whilst mechanical driving skills can be mastered quickly, novice drivers lack the skills that experience can bring.

In fact, research has shown that many young drivers concentrate less, have weaker visual awareness and hazard recognition and are less able to judge appropriate speed than other age groups.

Young drivers are also more likely to take risks like speeding and overtaking especially while carrying passengers of their own age. They are also more susceptible to distraction while driving.

Tracking technology can influence all of these behaviours by rewarding and penalising the driver through his or her wallet. Insurance companies now offer so-called ‘black box’ policies for younger drivers which use the data from GPS trackers to reward good driving behaviour through discounts.

Driving like a girl

For young women in particular this telematics bonus will eventually favour them. Insurance premiums have increased substantially over the last couple of years due to the EU Gender Ruling which has mandated unisex insurance policies with premiums for young women rising by up to 30% as a direct result.

But we know from statistics that most young women are safer drivers than many young men, causing far fewer road accidents. Women have been shown to drive more smoothly, to keep to the speed limit, to avoid harsh braking and to take breaks on long journeys; the sort of behaviour that can be now be tracked, recognised and ultimately rewarded.

With that in mind, to be told you drive like a girl can now be the truest compliment even if few ‘boys’ are likely to welcome such an accolade!
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If you need any further information on GPS vehicle and asset trackers go to cantrack.com. CanTrack is a leading UK provider in the telematics, fleet and asset tracking industry with over 10 years of experience and innovation.

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